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Active social media use and its impact on well-being

  • Active use of social networking sites (SNSs) has long been assumed to benefit users' well-being. However, this established hypothesis is increasingly being challenged, with scholars criticizing its lack of empirical support and the imprecise conceptualization of active use. Nevertheless, with considerable heterogeneity among existing studies on the hypothesis and causal evidence still limited, a final verdict on its robustness is still pending. To contribute to this ongoing debate, we conducted a week-long randomized control trial with N = 381 adult Instagram users recruited via Prolific. Specifically, we tested how active SNS use, operationalized as picture postings on Instagram, affects different dimensions of well-being. The results depicted a positive effect on users' positive affect but null findings for other well-being outcomes. The findings broadly align with the recent criticism against the active use hypothesis and support the call for a more nuanced view on the impact of SNSs. <br /> Lay Summary Active use of socialActive use of social networking sites (SNSs) has long been assumed to benefit users' well-being. However, this established hypothesis is increasingly being challenged, with scholars criticizing its lack of empirical support and the imprecise conceptualization of active use. Nevertheless, with considerable heterogeneity among existing studies on the hypothesis and causal evidence still limited, a final verdict on its robustness is still pending. To contribute to this ongoing debate, we conducted a week-long randomized control trial with N = 381 adult Instagram users recruited via Prolific. Specifically, we tested how active SNS use, operationalized as picture postings on Instagram, affects different dimensions of well-being. The results depicted a positive effect on users' positive affect but null findings for other well-being outcomes. The findings broadly align with the recent criticism against the active use hypothesis and support the call for a more nuanced view on the impact of SNSs. <br /> Lay Summary Active use of social networking sites (SNSs) has long been assumed to benefit users' well-being. However, this established assumption is increasingly being challenged, with scholars criticizing its lack of empirical support and the imprecise conceptualization of active use. Nevertheless, with great diversity among conducted studies on the hypothesis and a lack of causal evidence, a final verdict on its viability is still pending. To contribute to this ongoing debate, we conducted a week-long experimental investigation with 381 adult Instagram users. Specifically, we tested how posting pictures on Instagram affects different aspects of well-being. The results of this study depicted a positive effect of posting Instagram pictures on users' experienced positive emotions but no effects on other aspects of well-being. The findings broadly align with the recent criticism against the active use hypothesis and support the call for a more nuanced view on the impact of SNSs on users.show moreshow less

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Author details:Hannes-Vincent KrauseORCiDGND, Fenne Große DetersORCiDGND, Annika BaumannORCiDGND, Hanna KrasnovaORCiDGND
DOI:https://doi.org/10.1093/jcmc/zmac037
ISSN:1083-6101
Title of parent work (English):Journal of computer-mediated communication : a journal of the International Communication Association
Subtitle (English):an experimental study on the effects of posting pictures on Instagram
Publisher:Oxford Univ. Press
Place of publishing:Oxford
Publication type:Article
Language:English
Date of first publication:2022/12/29
Publication year:2022
Release date:2023/09/27
Tag:Instagram; experiment; randomized control trial; social media; social networking sites; well-being
Volume:28
Issue:1
Article number:zmac037
Number of pages:12
Funding institution:Federal Ministry ofEducation and Research of Germany (BMBF) [16DII127,; 16DII131]
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften
DDC classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik
0 Informatik, Informationswissenschaft, allgemeine Werke / 07 Publizistische Medien, Journalismus, Verlagswesen / 070 Publizistische Medien, Journalismus, Verlagswesen
Peer review:Referiert
Publishing method:Open Access / Gold Open-Access
License (German):License LogoCC-BY - Namensnennung 4.0 International
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