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Durch den demographischen Wandel wird das Erwerbspersonenpotential und damit die Anzahl erwerbstätiger Personen, insbesondere die Zahl der Fachkräfte in den kommen-den Jahren in Deutschland zurückgehen. Aufgrund dessen wird es für Arbeitgeber zukünftig schwieriger werden, qualifizierten Nachwuchs zu finden. Aufgrund seiner Alterstruktur und der zunehmenden Arbeitsverdichtung ist der öffentliche Dienst, sowie der Teilbereich der öffentlichen Verwaltung, stärker als andere Arbeitgeber mit der Notwendigkeit konfrontiert, mittelfristig externes Personal zu rekrutieren. In Anbetracht dessen ging die Arbeit der Frage nach, inwieweit die öffentliche Verwaltung das hierfür geeignete, innovative Instrument des Social - Media - Personalmarketings bereits imple-mentiert hat und wie sich das ermittelte Ergebnis erklären lässt. Hinsichtlich der aktuellen Anwendung konnte festgestellt werden, dass Social - Media - Personalmarketing erst vor Kurzem in der öffentlichen Verwaltung implementiert wurde und aufgrund dessen gegenwärtig primär zur operativen Personalgewinnung genutzt wird. Als erklärende Einflussfaktoren konnten im Rahmen einer empirischen Untersuchung die mangelnde Relevanz des Personalmarketings als Aufgabe der öffentlichen Verwaltung, der aktuelle Per-sonalbestand und dessen digitale Kompetenzen, sowie die hierarchisch geprägten Kommunikationswege innerhalb der öffentlichen Verwaltung ermittelt werden. Mit Ausnahme der Kommunikationswege decken die Faktoren sich mit denen der Privatwirtschaft. Die öffentliche Verwaltung ist dazu angehalten, den aktuellen Ausprägungsgrad der Amtshierarchie kritisch zu hinterfragen, um das volle Potential des Social - Media - Personalmarketings zukünftig zu heben.
Digital transformation (DT) has not only been a major challenge in recent years, it is also supposed to continue to enormously impact our society and economy in the forthcoming decade. On the one hand, digital technologies have emerged, diffusing and determining our private and professional lives. On the other hand, digital platforms have leveraged the potentials of digital technologies to provide new business models. These dynamics have a massive effect on individuals, companies, and entire ecosystems. Digital technologies and platforms have changed the way persons consume or interact with each other. Moreover, they offer companies new opportunities to conduct their business in terms of value creation (e.g., business processes), value proposition (e.g., business models), or customer interaction (e.g., communication channels), i.e., the three dimensions of DT. However, they also can become a threat for a company's competitiveness or even survival. Eventually, the emergence, diffusion, and employment of digital technologies and platforms bear the potential to transform entire markets and ecosystems.
Against this background, IS research has explored and theorized the phenomena in the context of DT in the past decade, but not to its full extent. This is not surprising, given the complexity and pervasiveness of DT, which still requires far more research to further understand DT with its interdependencies in its entirety and in greater detail, particularly through the IS perspective at the confluence of technology, economy, and society. Consequently, the IS research discipline has determined and emphasized several relevant research gaps for exploring and understanding DT, including empirical data, theories as well as knowledge of the dynamic and transformative capabilities of digital technologies and platforms for both organizations and entire industries.
Hence, this thesis aims to address these research gaps on the IS research agenda and consists of two streams. The first stream of this thesis includes four papers that investigate the impact of digital technologies on organizations. In particular, these papers study the effects of new technologies on firms (paper II.1) and their innovative capabilities (II.2), the nature and characteristics of data-driven business models (II.3), and current developments in research and practice regarding on-demand healthcare (II.4). Consequently, the papers provide novel insights on the dynamic capabilities of digital technologies along the three dimensions of DT. Furthermore, they offer companies some opportunities to systematically explore, employ, and evaluate digital technologies to modify or redesign their organizations or business models.
The second stream comprises three papers that explore and theorize the impact of digital platforms on traditional companies, markets, and the economy and society at large. At this, paper III.1 examines the implications for the business of traditional insurance companies through the emergence and diffusion of multi-sided platforms, particularly in terms of value creation, value proposition, and customer interaction. Paper III.2 approaches the platform impact more holistically and investigates how the ongoing digital transformation and "platformization" in healthcare lastingly transform value creation in the healthcare market. Paper III.3 moves on from the level of single businesses or markets to the regulatory problems that result from the platform economy for economy and society, and proposes appropriate regulatory approaches for addressing these problems. Hence, these papers bring new insights on the table about the transformative capabilities of digital platforms for incumbent companies in particular and entire ecosystems in general.
Altogether, this thesis contributes to the understanding of the impact of DT on organizations and markets through the conduction of multiple-case study analyses that are systematically reflected with the current state of the art in research. On this empirical basis, the thesis also provides conceptual models, taxonomies, and frameworks that help describing, explaining, or predicting the impact of digital technologies and digital platforms on companies, markets and the economy or society at large from an interdisciplinary viewpoint.
Traditional organizations are strongly encouraged by emerging digital customer behavior and digital competition to transform their businesses for the digital age. Incumbents are particularly exposed to the field of tension between maintaining and renewing their business model. Banking is one of the industries most affected by digitalization, with a large stream of digital innovations around Fintech. Most research contributions focus on digital innovations, such as Fintech, but there are only a few studies on the related challenges and perspectives of incumbent organizations, such as traditional banks. Against this background, this dissertation examines the specific causes, effects and solutions for traditional banks in digital transformation − an underrepresented research area so far.
The first part of the thesis examines how digitalization has changed the latent customer expectations in banking and studies the underlying technological drivers of evolving business-to-consumer (B2C) business models. Online consumer reviews are systematized to identify latent concepts of customer behavior and future decision paths as strategic digitalization effects. Furthermore, the service attribute preferences, the impact of influencing factors and the underlying customer segments are uncovered for checking accounts in a discrete choice experiment. The dissertation contributes here to customer behavior research in digital transformation, moving beyond the technology acceptance model. In addition, the dissertation systematizes value proposition types in the evolving discourse around smart products and services as key drivers of business models and market power in the platform economy.
The second part of the thesis focuses on the effects of digital transformation on the strategy development of financial service providers, which are classified along with their firm performance levels. Standard types are derived based on fuzzy-set qualitative comparative analysis (fsQCA), with facade digitalization as one typical standard type for low performing incumbent banks that lack a holistic strategic response to digital transformation. Based on this, the contradictory impact of digitalization measures on key business figures is examined for German savings banks, confirming that the shift towards digital customer interaction was not accompanied by new revenue models diminishing bank profitability. The dissertation further contributes to the discourse on digitalized work designs and the consequences for job perceptions in banking customer advisory. The threefold impact of the IT support perceived in customer interaction on the job satisfaction of customer advisors is disentangled.
In the third part of the dissertation, solutions are developed design-oriented for core action areas of digitalized business models, i.e., data and platforms. A consolidated taxonomy for data-driven business models and a future reference model for digital banking have been developed. The impact of the platform economy is demonstrated here using the example of the market entry by Bigtech. The role-based e3-value modeling is extended by meta-roles and role segments and linked to value co-creation mapping in VDML. In this way, the dissertation extends enterprise modeling research on platform ecosystems and value co-creation using the example of banking.
This study examines the reorganization of formal coordination structures of a unique international public organization involved in marine governance in Europe, namely the structural reorganizations of the International Council for the Exploration of the Sea (ICES) between 1999 and 2009. The findings indicate that the reorganizations of ICES’ formal coordination structures were not driven primarily for reasons of efficiency, by clear and consistent goals, and by clear means-ends considerations for organizational design as proposed by rational perspectives in organization theory. Instead, the formal coordination structures have also been adapted to live up to changing expectations in the institutional environment, to modern management concepts in marine governance such as the Ecosystem Approach to Management (EAM), and to ensure the legitimacy of the organization. However, it is also found that institutional explanations alone are insufficient to comprehensively understand why the formal organizational structures of ICES were reorganized. Instrumental and cultural perspectives in organization theory as well as resource-dependence theory additionally add to understand how ICES responded to external demands and why organizational structures have been changed.
The newly collected Potsdam Grievance Statistics File (PGSF) holds data on the number and topics of grievances (Eingaben) that were addressed to local authorities of the German Democratic Republic (GDR) in the years 1970 to 1989. The PGSF allows quantitative analyses on topics such as participation, quality of life, and value change in the German Democratic Republic. This paper introduces the concepts of the data set and discusses the validity of its contents.
This paper analyses the interaction of domestic political elites and external donors against the backdrop of Mozambique’s decentralisation process. The empirical research at national and local levels supports the hypothesis that informal power structures influence the dynamics of this interaction. Consequently, this contributes to an outcome of externally induced democratisation different to what was intended by external actors. The decentralisation process has been utilised by ruling domestic elites for political purposes. Donors have rather focused on the technical side and ignored this informal dimension. By analysing the diverging objectives and perceptions of external and internal actors, as well as the instrumentalisation of formal democratic structures, it becomes clear, that the ‘informal has to be seen as normal’. At a theoretical level, the analysis contributes to elite-oriented approaches of post-conflict democratisation by adding ‘the informal’ as an additional factor for the dynamics of external-internal interaction. At a policy level, external actors need to take more into account informal power structures and their ambivalence for state-building and democratisation.
Involvement of disadvantaged individuals into entrepreneurship facilitates their social integration into mainstream societies. The present study addresses the drivers of social entrepreneurial appraisal among hearing-impaired individuals within a unique social minority environment. In prior research, social appraisal was empirically shown to determine social entrepreneurial intention. Adopting the theory of planned behaviour, this study investigates the impact of entrepreneurial self-efficacy, general social support and perceived barriers on social entrepreneurial appraisal. Based on a survey with 221 respondents, our results demonstrate that social entrepreneurial appraisal of hearing-impaired individuals result from their entrepreneurial self-efficacy and general social support. In terms of taking advantage of social opportunities, importance should be given to the role of entrepreneurial education and heterogeneous networks across minorities.
The reduction in cost and increasing benefits of 3D printing technologies suggest the potential for printing dental prosthetics. However, although 3D printing technologies seem to be promising, their implementation in practice is complicated. To identify and rank the greatest implementation challenges of 3D printing in dental practices, the present study surveys dentists, dental technicians, and 3D printing companies using a ranking-type Delphi study. Our findings imply that a lack of knowledge is the most crucial obstacle to the implementation of 3D printing technologies. The high training effort of staff and the favoring of conventional methods, such as milling, are ranked as the second and third most relevant factors. Investment costs ranked in seventh place, whereas the lack of manufacturing facilities and the obstacle of print duration ranked below average. An inclusive implementation of additive manufacturing could be achieved primarily through the education of dentists and other staff in dental practices. In this manner, production may be managed internally, and the implementation speed may be increased.