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The nature and persistence of posthypnotic suggestions' effects on food preferences

  • Food preferences are crucial for diet-related decisions, which substantially impact individual health and global climate. However, the persistence of unfavorable food preferences is a significant obstacle to changing eating behavior. Here we explored the effects of posthypnotic suggestions (PHS) on food-related decisions by measuring food choices, subjective ratings, and indifference points. In Session 1, demographic data and hypnotic susceptibility of participants were assessed. In Session 2, following hypnosis induction, PHS aiming to increase the desirability of healthy food was delivered. Afterward, a task set was administrated twice, once when PHS was activated and once deactivated. The order of PHS activation was counterbalanced across participants. The task set included a liking-rating task for 170 pictures of different food items, followed by an online supermarket where participants were instructed to select enough food for a fictitious week of quarantining from the same item pool. After 1 week, Session 3 repeatedFood preferences are crucial for diet-related decisions, which substantially impact individual health and global climate. However, the persistence of unfavorable food preferences is a significant obstacle to changing eating behavior. Here we explored the effects of posthypnotic suggestions (PHS) on food-related decisions by measuring food choices, subjective ratings, and indifference points. In Session 1, demographic data and hypnotic susceptibility of participants were assessed. In Session 2, following hypnosis induction, PHS aiming to increase the desirability of healthy food was delivered. Afterward, a task set was administrated twice, once when PHS was activated and once deactivated. The order of PHS activation was counterbalanced across participants. The task set included a liking-rating task for 170 pictures of different food items, followed by an online supermarket where participants were instructed to select enough food for a fictitious week of quarantining from the same item pool. After 1 week, Session 3 repeated Session 2 without hypnosis induction in order to assess the persistence of PHS. The crucial dependent measures were food choices, subjective ratings, and the indifference points as a function of time and PHS condition.show moreshow less

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Author details:Anoushiravan Zahedi, Renin Öznur Akalin, Johanna E. Lawrence, Annika BaumannORCiDGND, Werner Sommer
DOI:https://doi.org/10.3389/fnut.2022.859656
ISSN:2296-861X
Pubmed ID:https://pubmed.ncbi.nlm.nih.gov/35600831
Title of parent work (English):Frontiers in nutrition : FNUT
Subtitle (English):an online study
Publisher:Frontiers Media
Place of publishing:Lausanne
Publication type:Article
Language:English
Date of first publication:2022/05/04
Publication year:2022
Release date:2024/06/03
Tag:eating behavior; food choice; food preferences; hypnosis; online-supermarket; posthypnotic suggestions
Volume:9
Article number:859656
Number of pages:6
Funding institution:Milton Erickson Gesellschaft fur klinische Hypnose e.V. - Federal; Ministry of Education and Research of Germany (BMBF) [16DII127]
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften
DDC classification:6 Technik, Medizin, angewandte Wissenschaften / 61 Medizin und Gesundheit
3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Peer review:Referiert
Publishing method:Open Access / Gold Open-Access
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License (German):License LogoCC-BY - Namensnennung 4.0 International
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