An apple a day
- The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of digital platforms in this process but has not studied their economic impact to date. In view of this research gap and the social and economic relevance of healthcare, we explore how digital platforms might affect value creation in this market with a particular focus on Google, Apple, Facebook, Amazon, and Microsoft (GAFAM). We rely on value network analyses to examine how GAFAM platforms introduce new value-creating roles and mechanisms in healthcare through their manifold products and services. Hereupon, we examine the GAFAM-impact on healthcare by scrutinizing the facilitators, activities, and effects. Our analyses show how GAFAM platforms multifacetedly untie conventional relationships and transform value creation structures in theThe healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of digital platforms in this process but has not studied their economic impact to date. In view of this research gap and the social and economic relevance of healthcare, we explore how digital platforms might affect value creation in this market with a particular focus on Google, Apple, Facebook, Amazon, and Microsoft (GAFAM). We rely on value network analyses to examine how GAFAM platforms introduce new value-creating roles and mechanisms in healthcare through their manifold products and services. Hereupon, we examine the GAFAM-impact on healthcare by scrutinizing the facilitators, activities, and effects. Our analyses show how GAFAM platforms multifacetedly untie conventional relationships and transform value creation structures in the healthcare market.…
| Author details: | Alexander GleissORCiDGND, Marco Kohlhagen, Key PousttchiORCiDGND |
|---|---|
| DOI: | https://doi.org/10.1007/s12525-021-00467-2 |
| ISSN: | 1019-6781 |
| ISSN: | 1422-8890 |
| Title of parent work (English): | Electronic markets : EM ; the international journal of electronic commerce and business media |
| Subtitle (English): | how the platform economy impacts value creation in the healthcare market |
| Publisher: | Springer |
| Place of publishing: | Heidelberg |
| Publication type: | Article |
| Language: | English |
| Date of first publication: | 2021/04/14 |
| Publication year: | 2021 |
| Release date: | 2023/03/23 |
| Tag: | Digital health; Digital platforms; GAFAM; Healthcare market; Platform economy; Value network analysis |
| Volume: | 31 |
| Issue: | 4 |
| Number of pages: | 28 |
| First page: | 849 |
| Last Page: | 876 |
| Funding institution: | Projekt DEAL |
| Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften |
| DDC classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften / 620 Ingenieurwissenschaften und zugeordnete Tätigkeiten |
| Peer review: | Referiert |
| Publishing method: | Open Access / Hybrid Open-Access |
| License (German): |  CC-BY - Namensnennung 4.0 International |
