Scenarios in the strategy process
- This paper challenges the solely rational view of the scenario technique as a strategy and foresight tool designed to cope with uncertainty by considering multiple possible future states. The paper employs an affordance-based view that allows for the identification and structuring of hidden, emergent attributes of the scenario technique beyond the intended ones. The suggested framework distinguishes between affordances (1) that are intended by the organization and relate to its goals, (2) that emergently generate organizational benefits, and (3) that do not relate to organizational but individual interests. Also, constraints in the use of scenarios are discussed. Affordance theory’s specific lens shows that the emergence of such attributes depends on the users’ specific intentions.
| Author details: | Victor TiberiusORCiDGND |
|---|---|
| DOI: | https://doi.org/10.1186/s40309-019-0160-5 |
| ISSN: | 2195-4194 |
| ISSN: | 2195-2248 |
| Title of parent work (English): | European Journal of Futures Research |
| Subtitle (German): | A framework of affordances and constraints |
| Publisher: | Springer Open |
| Place of publishing: | London |
| Publication type: | Article |
| Language: | English |
| Date of first publication: | 2019/12/30 |
| Publication year: | 2019 |
| Release date: | 2020/04/09 |
| Tag: | Affordances; Management; Organizations; Scenario planning; Strategic foresight |
| Volume: | 7 |
| Number of pages: | 14 |
| Funding institution: | Deutsche Forschungsgemeinschaft (DFG)German Research Foundation (DFG); Open Access Publishing Fund of University of Potsdam |
| Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften / Fachgruppe Betriebswirtschaftslehre |
| DDC classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Peer review: | Referiert |
| Publishing method: | Open Access |
| Open Access / Gold Open-Access | |
| DOAJ gelistet | |
| License (German): |  CC-BY - Namensnennung 4.0 International |
