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What are we talking about when we talk about technology pivots?

  • Technology pivots were designed to help digital startups make adjustments to the technology underpinning their products and services. While academia and the media make liberal use of the term "technology pivot," they rarely align themselves to Ries' foundational conceptualization. Recent research suggests that a more granulated conceptualization of technology pivots is required. To scientifically derive a comprehensive conceptualization, we conduct a Delphi study with a panel of 38 experts drawn from academia and practice to explore their understanding of "technology pivots." Our study thus makes an important contribution to advance the seminal work by Ries on technology pivots.

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Author details:Nicolai Bohn, Dennis KundischORCiDGND
DOI:https://doi.org/10.1016/j.im.2020.103319
ISSN:0378-7206
ISSN:1872-7530
Title of parent work (English):Information & management
Subtitle (English):a Delphi study
Publisher:Elsevier
Place of publishing:Amsterdam
Publication type:Article
Language:English
Date of first publication:2020/09/01
Publication year:2020
Release date:2023/04/17
Tag:Delphi study; conceptualization; digital startup; lean startup approach; technology pivot
Volume:57
Issue:6
Article number:103319
Number of pages:20
Organizational units:An-Institute / Hasso-Plattner-Institut für Digital Engineering gGmbH
DDC classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 000 Informatik, Informationswissenschaft, allgemeine Werke
Peer review:Referiert
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