Communications trend radar 2023
- How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate communications are identified annually and published in the Communications Trend Radar. Thus, Communications managers can identify challenges and opportunities at an early stage, take a position, address issues and make decisions. For 2023, the Communications Trend Radar identifies five key trends for corporate communications: State Revival, Scarcity Management, Unimagination, Parallel Worlds, Augemented Workflows.
| Author details: | Ansgar Zerfaß, Stefan StieglitzORCiDGND, Sünje ClausenORCiD, Daniel Ziegele, Karen Berger |
|---|---|
| URL: | https://hdl.handle.net/10419/270993 |
| DOI: | https://doi.org/10419/270993 |
| ISSN: | 2749-893X |
| Title of parent work (English): | Communication insights |
| Subtitle (English): | state revival, scarcity management, unimagination, augmented workflows & parallel worlds |
| Publisher: | Academic Society for Management & Communication |
| Place of publishing: | Leipzig |
| Publication type: | Report |
| Language: | English |
| Year of first publication: | 2023 |
| Publication year: | 2023 |
| Release date: | 2023/11/17 |
| Tag: | artificial intelligence; bottleneck; country; public relation; resilience; stakeholders; trend; virtual reality |
| Volume: | 17 |
| Number of pages: | 35 |
| Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften / Fachgruppe Betriebswirtschaftslehre |
| DDC classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Peer review: | Nicht ermittelbar |
| Publishing method: | Open Access / Bronze Open-Access |
