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Self-focused and other-focused health concerns as predictors of the uptake of corona contact tracing apps

  • Background: Corona contact tracing apps are a novel and promising measure to reduce the spread of COVID-19. They can help to balance the need to maintain normal life and economic activities as much as possible while still avoiding exponentially growing case numbers. However, a majority of citizens need to be willing to install such an app for it to be effective. Hence, knowledge about drivers for app uptake is crucial. Objective: This study aimed to add to our understanding of underlying psychological factors motivating app uptake. More specifically, we investigated the role of concern for one's own health and concern to unknowingly infect others. Methods: A two-wave survey with 346 German-speaking participants from Switzerland and Germany was conducted. We measured the uptake of two decentralized contact tracing apps officially launched by governments (Corona-Warn-App, Germany; SwissCovid, Switzerland), as well as concerns regarding COVID-19 and control variables. Results: Controlling for demographic variables andBackground: Corona contact tracing apps are a novel and promising measure to reduce the spread of COVID-19. They can help to balance the need to maintain normal life and economic activities as much as possible while still avoiding exponentially growing case numbers. However, a majority of citizens need to be willing to install such an app for it to be effective. Hence, knowledge about drivers for app uptake is crucial. Objective: This study aimed to add to our understanding of underlying psychological factors motivating app uptake. More specifically, we investigated the role of concern for one's own health and concern to unknowingly infect others. Methods: A two-wave survey with 346 German-speaking participants from Switzerland and Germany was conducted. We measured the uptake of two decentralized contact tracing apps officially launched by governments (Corona-Warn-App, Germany; SwissCovid, Switzerland), as well as concerns regarding COVID-19 and control variables. Results: Controlling for demographic variables and general attitudes toward the government and the pandemic, logistic regression analysis showed a significant effect of self-focused concerns (odds ratio [OR] 1.64, P=.002). Meanwhile, concern of unknowingly infecting others did not contribute significantly to the prediction of app uptake over and above concern for one's own health (OR 1.01, P=.92). Longitudinal analyses replicated this pattern and showed no support for the possibility that app uptake provokes changes in levels of concern. Testing for a curvilinear relationship, there was no evidence that "too much" concern leads to defensive reactions and reduces app uptake. Conclusions: As one of the first studies to assess the installation of already launched corona tracing apps, this study extends our knowledge of the motivational landscape of app uptake. Based on this, practical implications for communication strategies and app design are discussed.show moreshow less

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Author details:Fenne große DetersORCiDGND, Tabea MeierORCiD, Anne MilekORCiD, Andrea B. HornORCiD
DOI:https://doi.org/10.2196/29268
ISSN:1438-8871
Pubmed ID:https://pubmed.ncbi.nlm.nih.gov/34227995
Title of parent work (English):Journal of medical internet research
Subtitle (English):Empirical Study
Publisher:Centre of Global eHealth Innovation
Place of publishing:Toronto
Publication type:Article
Language:English
Date of first publication:2021/08/10
Publication year:2021
Release date:2024/03/13
Tag:COVID-19; Corona-Warn-App; SwissCovid; contact tracing; contact tracing app; corona contact tracing app; digital proximity tracing; eHealth; health concern; preventive behavior; prosocial motivation; public health; risk perception
Volume:23
Issue:8
Article number:e29268
Number of pages:15
Funding institution:Federal Ministry of Education and Research of Germany (BMBF)Federal Ministry of Education & Research (BMBF) [16DII127]; Swiss National Science FoundationSwiss National Science Foundation (SNSF)European Commission [SNF 31CA30_196255]; Jacobs Foundation
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften / Fachgruppe Betriebswirtschaftslehre
Peer review:Referiert
Publishing method:Open Access / Gold Open-Access
DOAJ gelistet
License (German):License LogoCC-BY - Namensnennung 4.0 International
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