The role of business model innovation in the hospitality industry during the COVID-19 crisis
- The hospitality industry worldwide is among the hardest-hit industries from the COVID-19 lockdowns. Initial theoretical and practical observations in the hospitality industry indicate that business model innovation (BMI) might be a solution to recover from and successfully cope with the COVID-19 crisis. Interestingly, some firms in the hospitality industry already started to successfully adapt their business models. This study explores the why and how of these successful recovery attempts through BMI by conducting a multiple case study of six hospitality firms in Austria. We rely on interview data from managers together with one of their main stammgasts for each case, which we triangulate with secondary data for the analysis. Findings show that BMI is applied during and after the crisis to create new revenue streams and secure a higher level of liquidity, with an important role of stammgasts.
Author details: | Matthias Breier, Andreas KallmuenzerORCiD, Thomas Clauss, Johanna Gast, Sascha KrausORCiDGND, Victor TiberiusORCiDGND |
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DOI: | https://doi.org/10.1016/j.ijhm.2020.102723 |
ISSN: | 0278-4319 |
Title of parent work (English): | International journal of hospitality management |
Publisher: | Elsevier |
Place of publishing: | Amsterdam |
Publication type: | Article |
Language: | English |
Date of first publication: | 2020/10/26 |
Publication year: | 2021 |
Release date: | 2023/10/04 |
Tag: | COVID-19; business model innovation; crisis; hospitality; stammgasts; tourism |
Volume: | 92 |
Article number: | 102723 |
Number of pages: | 10 |
Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften / Fachgruppe Betriebswirtschaftslehre |
DDC classification: | 3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr |
Peer review: | Referiert |
Publishing method: | Open Access / Hybrid Open-Access |
License (German): | CC-BY-NC-ND - Namensnennung, nicht kommerziell, keine Bearbeitungen 4.0 International |