Scenarios in business and management
- The scenario technique is widely used to cope with uncertainties plan for alternate future situations. The extensive research led to a scattered literature landscape. To organize the field quantitatively, we conduct bibliometric performance analyses and a bibliographic coupling analysis. Results show an increased interest in scenario research since 2009 and clear distinctions between strategic and operational as well as methodological and applied research. Future research can be expected to further enhance the method towards robust decision making and to combine it with methods searching for most likely scenarios, such as prediction markets, crowdsourcing, and superforecasting. Additionally, cognitive and behavioral aspects of using the scenario technique might draw further attention. The scenario technique is expected to be applied across all industries and will probably play an increasing role in currently underrepresented business functions such as marketing and innovation.
Author details: | Victor TiberiusORCiDGND, Caroline SiglowORCiD, Javier Sendra-García |
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DOI: | https://doi.org/10.1016/j.jbusres.2020.08.037 |
ISSN: | 0148-2963 |
ISSN: | 1873-7978 |
Pubmed ID: | https://pubmed.ncbi.nlm.nih.gov/32895583 |
Title of parent work (English): | Journal of business research |
Subtitle (English): | the current stock and research opportunities |
Publisher: | Elsevier |
Place of publishing: | New York |
Publication type: | Article |
Language: | English |
Date of first publication: | 2020/09/02 |
Publication year: | 2020 |
Release date: | 2023/03/16 |
Tag: | bibliographic coupling; bibliometric analysis; scenario analysis |
Volume: | 121 |
Number of pages: | 8 |
First page: | 235 |
Last Page: | 242 |
Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften / Fachgruppe Betriebswirtschaftslehre |
DDC classification: | 6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten |
Peer review: | Referiert |