Capturing the self-others dichotomy of social media use
- Focusing on the passive use of Instagram, we apply the affordance perspective to deeply explore its use and use-related outcomes. In the qualitative study, we uncover the affordances of focal social media features. Two distinct groups of affordances (self- and others-oriented) emerge. Following the grounded theory methodology, we develop the affordances-actualizations-outcomes model, explaining how immediate goals associated with features translate into outcomes. In the quantitative study, we test the model by applying structural equation modeling. Our findings confirm that actualizations of self- and others-oriented affordances are associated with distinct outcomes: social connectedness, positive affect, and overall satisfaction with Instagram experience.
| Author details: | Margarita GladkayaORCiDGND, Fenne große DetersORCiDGND |
|---|---|
| DOI: | https://doi.org/10.1016/j.im.2023.103899 |
| ISSN: | 0378-7206 |
| ISSN: | 1872-7530 |
| Title of parent work (English): | Information & management : the international journal of information systems applications |
| Subtitle (English): | affordances-actualizations-outcomes model |
| Publisher: | Elsevier |
| Place of publishing: | Amsterdam |
| Publication type: | Article |
| Language: | English |
| Date of first publication: | 2023/12/02 |
| Publication year: | 2023 |
| Release date: | 2024/03/06 |
| Tag: | Instagram; actualizations; affordances; features; outcomes; self-thers dichotomy |
| Volume: | 61 |
| Issue: | 1 |
| Article number: | 103899 |
| Number of pages: | 12 |
| Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften / Fachgruppe Betriebswirtschaftslehre |
| DDC classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| 6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten | |
| Peer review: | Referiert |
