650 Management und unterstützende Tätigkeiten
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Sharing economy
(2020)
The sharing economy has received increased attention in entrepreneurship research, resulting in a complex research landscape that is hard to overlook. Using a bibliometric analysis, we aim to further synthesise the field by: 1) summarising the most important definitions given by extant literature to capture the common understanding of the sharing economy; 2) identifying three thematic clusters based on the top 20 most cited publications; 3) conducting a citation analysis to show interdependencies between all authors; and 4) identifying the research methods used in the SE publications. Our results show: 1) many definitions with different emphases; 2) conceptualisation, collaborative consumption/ownership and the disruptive character of the sharing economy as three dominant research clusters; 3) a fairly even citation practice allowing for unbiased future research; and 4) that conceptual publications and quantitative as well as qualitative studies are fairly evenly published.
The sharing economy gains momentum and develops a major economic impact on traditional markets and firms. However, only rudimentary theoretical and empirical insights exist on how sharing networks, i.e., focal firms, shared goods providers and customers, create and capture value in their sharing-based business models. We conduct a qualitative study to find key differences in sharing-based business models that are decisive for their value configurations. Our results show that (1) customization versus standardization of shared goods and (2) the centralization versus particularization of property rights over the shared goods are two important dimensions to distinguish value configurations. A second, quantitative study confirms the visibility and relevance of these dimensions to customers. We discuss strategic options for focal firms to design value configurations regarding the two dimensions to optimize value creation and value capture in sharing networks. Firms can use this two-dimensional search grid to explore untapped opportunities in the sharing economy.