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Institute
Brandenburgisches Umweltforschungszentrum e.V.:
Arbeitsgruppe: Nachhaltigkeit ; Arbeitsgruppe: Umwelt- und Biotechnologie ; Arbeitsgruppe: Umweltmanagement ; Arbeitsgruppe: Umweltsoziologie ;
Zentrum für Umweltwissenschaften:
Arbeitsgruppe: Betriebliches Umweltmanagement/Umweltbewußtes Konsumentenverhalten ; Arbeitsgruppe: Grüne Bioraffinerie ; Arbeitsgruppe: Integrierter Arten- und Biotopschutz ; Arbeitsgruppe: LIDAR-Inversionen ; Arbeitsgruppe: FG Ökotechnologie ; Arbeitsgruppe: Regenerative Energien ; Arbeitsgruppe: Stoffdynamik in Geosystemen ; Arbeitsgruppe: Umweltbildung
To purchase or not?
(2017)
Although ecologically and socially responsible consumption helps to reduce the harmful effects of resource use for both nature and society, all types of consumption (whether green or fair) deplete valuable resources. At the same time, to maintain household financial sustainability, spending should not exceed a household's financial resources. Thus, economically sustainable consumption is related to the consumer's decision to not buy products and the disposition to forgo specific purchases. Based on a means-end chain approach, this study investigates consumer cognitive decision-making structures related to six distinct options for economically (non-)sustainable consumption. Whereas saving motives, waste concerns, and avoidance motivations support economically sustainable decisions, economically non-sustainable decision-making is directly linked to attaining overall life goals. By clustering respondents based on the elicited means-end chains, the study discloses four consumer groups with distinctive motivational structures. The study also reveals several obstacles to promoting economic sustainability, indicates methods to overcome such obstacles, and suggests avenues for future research.
This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via “new” business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.
This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via “new” business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.
The perceived risks and benefits of genetically modified food products : Experts versus consumers
(1999)
Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns.
Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals) on participants’ actual spending levels during a real shopping trip compared to a control group (no appeal). In addition, the study tests whether these appeals evoke negative rebounds (in terms of post-purchase climate donation) or positive rebounds (in terms of accepting post-purchase material giveaways). A field experiment in a grocery store in Germany with 170 participants shows that social normative and the emotional appeals reduce actual shopping spending. Informative and social normative appeals increase donations, and emotional appeals reduce the items of taken giveaways. The findings further support certain indirect impacts of the consume-less appeals on rebounds in terms of spending levels.
The coronavirus pandemic
(2022)
As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well-being of individuals. However, the occurrence of the COVID-19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability-conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well-being.
Standortmarketing
(2000)
Standortmarketing
(2014)
Wann ist ein Standort für Unternehmen attraktiv? Niedrige Steuern, kluge Köpfe, gute Infrastruktur und sozialer Frieden sind wichtige Standortfaktoren. Das Lehrbuch geht auf den zunehmend international geführten Standortwettbewerb ein. Es analysiert die Parameter einer Standortentscheidung und stellt ein Marketing- und Managementkonzept für Regionen vor.
Gegenstand der Studie sind Risikobewertungen als Teil von Entscheidungen über die Akzeptanz von Risiken. Dabei handelt es sich nicht nur um einen Problembereich für Experten. Auch die Wirtschaft, die Verwaltung, die Politik und die interessierte Öffentlichkeit ist an solchen Entscheidungen beteiligt. Inhalt: Gegenstand der Studie Ziele der Studie Theoretischer Rahmen Hypothesen Methodische Grundlagen Ergebnisse -Das Kategorienschema -Häufigkeit und Inhalte kognitiver Kategorien: Zentrale Kategorien -Graphische Auswertung: Hierarchical Value Maps: HVM für gentechnisch verändertes Getreidesaatgut, HVM für Kunststoffzusatz, HVM für neues Arzneimittel, Gesamtanalysen