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Analysis of social media using digital methods is a flourishing approach. However, the relatively easy availability of data collected via platform application programming interfaces has arguably led to the predominance of single-platform research of social media. Such research has also privileged the role of text in social media analysis, as a form of data that is more readily gathered and searchable than images. In this paper, we challenge both of these prevailing forms of social media research by outlining a methodology for visual cross-platform analysis (VCPA), defined as the study of still and moving images across two or more social media platforms. Our argument contains three steps. First, we argue that cross-platform analysis addresses a gap in research methods in that it acknowledges the interplay between a social phenomenon under investigation and the medium within which it is being researched, thus illuminating the different affordances and cultures of web platforms. Second, we build on the literature on multimodal communication and platform vernacular to provide a rationale for incorporating the visual into cross-platform analysis. Third, we reflect on an experimental cross-platform analysis of images within social media posts (n = 471,033) used to communicate climate change to advance different modes of macro- and meso-levels of analysis that are natively visual: image-text networks, image plots and composite images. We conclude by assessing the research pathways opened up by VCPA, delineating potential contributions to empirical research and theory and the potential impact on practitioners of social media communication.
Analysis of social media using digital methods is a flourishing approach. However, the relatively easy availability of data collected via platform application programming interfaces has arguably led to the predominance of single-platform research of social media. Such research has also privileged the role of text in social media analysis, as a form of data that is more readily gathered and searchable than images. In this paper, we challenge both of these prevailing forms of social media research by outlining a methodology for visual cross-platform analysis (VCPA), defined as the study of still and moving images across two or more social media platforms. Our argument contains three steps. First, we argue that cross-platform analysis addresses a gap in research methods in that it acknowledges the interplay between a social phenomenon under investigation and the medium within which it is being researched, thus illuminating the different affordances and cultures of web platforms. Second, we build on the literature on multimodal communication and platform vernacular to provide a rationale for incorporating the visual into cross-platform analysis. Third, we reflect on an experimental cross-platform analysis of images within social media posts (n = 471,033) used to communicate climate change to advance different modes of macro- and meso-levels of analysis that are natively visual: image-text networks, image plots and composite images. We conclude by assessing the research pathways opened up by VCPA, delineating potential contributions to empirical research and theory and the potential impact on practitioners of social media communication.
The Widom-Rowlinson model (or the Area-interaction model) is a Gibbs point process in R-d with the formal Hamiltonian defined as the volume of Ux epsilon omega B1(x), where. is a locally finite configuration of points and B-1(x) denotes the unit closed ball centred at x. The model is also tuned by two other parameters: the activity z > 0 related to the intensity of the process and the inverse temperature beta >= 0 related to the strength of the interaction. In the present paper we investigate the phase transition of the model in the point of view of percolation theory and the liquid-gas transition. First, considering the graph connecting points with distance smaller than 2r > 0, we show that for any beta >= 0, there exists 0 <(similar to a)(zc) (beta, r) < +infinity such that an exponential decay of connectivity at distance n occurs in the subcritical phase (i.e. z <(similar to a)(zc) (beta, r)) and a linear lower bound of the connection at infinity holds in the supercritical case (i.e. z >(similar to a)(zc) (beta, r)). These results are in the spirit of recent works using the theory of randomised tree algorithms (Probab. Theory Related Fields 173 (2019) 479-490, Ann. of Math. 189 (2019) 75-99, Duminil-Copin, Raoufi and Tassion (2018)). Secondly we study a standard liquid-gas phase transition related to the uniqueness/non-uniqueness of Gibbs states depending on the parameters z, beta. Old results (Phys. Rev. Lett. 27 (1971) 1040-1041, J. Chem. Phys. 52 (1970) 1670-1684) claim that a non-uniqueness regime occurs for z = beta large enough and it is conjectured that the uniqueness should hold outside such an half line ( z = beta >= beta(c) > 0). We solve partially this conjecture in any dimension by showing that for beta large enough the non-uniqueness holds if and only if z = beta. We show also that this critical value z = beta corresponds to the percolation threshold (similar to a)(zc) (beta, r) = beta for beta large enough, providing a straight connection between these two notions of phase transition.