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Higher eco-efficiency will not be enough to slow global warming caused by climate change. To keep global warming to 2 degrees, people also need to reduce their consumption. At present, however, many who would be able to do so seem unwilling to comply. Given the threats of a runaway climate change, urgent measures are needed to promote less personal consumption. This study, therefore, examines whether social marketing consume-less appeals can be used to encourage consumers to voluntarily abstain from consumption. As part of an online experiment with nearly 2000 randomly sampled users of an online platform for sustainable consumption, we tested the effectiveness of five different “consume-less” appeals based on traditional advertising formats (including emotional, informational, and social claims). The study shows that consume-less appeals are capable of limiting personal desire to buy. However, significant differences in the effectiveness of the appeal formats used in this study were observed. In addition, we found evidence of rebound effects, which leads us to critically evaluate the overall potential of social marketing to promote more resource-conserving lifestyles. While commercial consumer-free appeals have previously been studied (e.g., Patagonia’s “Don’t Buy This Jacked”), this study on the effectiveness of non-commercial consume-free appeals is novel and provides new insights.
Ambitious climate policies, as well as economic development, education, technological progress and less resource-intensive lifestyles, are crucial elements for progress towards the UN Sustainable Development Goals (SDGs). However, using an integrated modelling framework covering 56 indicators or proxies across all 17 SDGs, we show that they are insufficient to reach the targets. An additional sustainable development package, including international climate finance, progressive redistribution of carbon pricing revenues, sufficient and healthy nutrition and improved access to modern energy, enables a more comprehensive sustainable development pathway. We quantify climate and SDG outcomes, showing that these interventions substantially boost progress towards many aspects of the UN Agenda 2030 and simultaneously facilitate reaching ambitious climate targets. Nonetheless, several important gaps remain; for example, with respect to the eradication of extreme poverty (180 million people remaining in 2030). These gaps can be closed by 2050 for many SDGs while also respecting the 1.5 °C target and several other planetary boundaries.
Anti-Consumption
(2019)
Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.
This research examines the impact of firms’ decision-making, crisis management, and risk-taking behaviors on their sustainability and circular economy behaviors through the mediating role of their eco-innovation behavior in the energy industry in Iraq. Firms are exploring applicable mechanisms to increase green practices. This requires the industry to possess the essential skills to overcome the challenges that reduce sustainable activities. We applied a dual-stage structural equation modeling (PLS-SEM) and a multi-criteria decision-making (MCDM) approach to explore the linear relationships between variables, determine the weight of the criteria, and rank energy companies based on a circular economy. The online questionnaire was sent to 549 managers and heads of departments of Iraqi electric power companies. Out of these, 384 questionnaires were collected. The results indicate that firms’ crisis management, decision-making, and risk-taking behaviors are significantly and positively linked to their eco-innovation behavior. This study confirms the significant and positive impact of firms’ eco-innovation behavior on their sustainability and circular economy behaviors. Likewise, eco-innovation behavior has a fully mediating role. For the MCDM methods, ranking energy companies according to the circular economy can support policymakers’ decisions to renew contracts with leading companies in the ranking. Practitioners can also impose government regulations on low-ranked companies. Thus, governments can reduce the problems of greenhouse gas emissions and other environmental pollution.
Purpose
To develop and validate the Expanded Mindful Eating Scale (EMES), an expanded mindful eating model created for the promotion of health and sustainability.
Design/methodology/approach
A cross-sectional study using self-administered questionnaire surveys on Ochanomizu Health Study (OHS) was conducted. The survey was provided to 1,388 female university students in Tokyo, Japan. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and a partial correlation analysis were used to confirm construct and criterion validity. Internal consistency of the EMES was confirmed to calculate Cronbach's alpha.
Findings
The response rate was 38.7 % (n = 537). Mean BMI was 20.21 +/- 2.12, and 18.8% of them were classified as "lean" (BMI < 18.5). The authors listed 25 items and obtained a final factor structure of five factors and 20 items, as a result of EFA. Through CFA, the authors obtained the following fit indices for a final model: GFI = 0.914, AGFI = 0.890, CFI = 0.870 and RMSEA = 0.061. The total EMES score was significantly correlated with BMI, mindfulness, body dissatisfaction, drive for thinness and life satisfaction (r = -0.138, -0.315, -0.339, -0.281 and 0.149,p < 0.01, respectively). Cronbach's alpha for all items in this scale was 0.687.
Practical implications
The authors suggest the possibility that practitioners and researchers of mindful eating that includes this new concept can use authors' novel scale as an effective measurement tool.
Originality/value
The EMES, which can multidimensionally measure the concept of the expanded model of mindful eating was first developed in this study.
Digitalization, as well as sustainability, are gaining increased relevance and have attracted significant attention in research and practice. However, the research already published about this topic examining digitalization in the retail sector does not consider the acceptance of related innovations, nor their impact on sustainability. Therefore, this article critically analyzes the acceptance of customers towards digital technologies in fashion stores as well as their impact on sustainability in the textile industry. The comprehensive analysis of the literature and the current state of research provide the basis of this paper. Theoretical models, such as the Technology-Acceptance-Model (TAM) and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) enable the evaluation of expectations and acceptance, as well as the assessment of possible inhibitory factors for the subsequent descriptive and statistical examination of the acceptance of digital technologies in fashion stores. The research on this subject was examined in a quantitative way. The key findings show that customers do accept digital technologies in fashion stores. The final part of this contribution describes the innovative Digitalization 4 Sustainability Framework which shows that digital technologies at the point of sale (PoS) in fashion stores could have a positive impact on sustainability. Overall, this paper shows that it is particularly important for fashion stores to concentrate on their individual strengths and customer needs as well as to indicate a more sustainable way by using digital technologies, in order to achieve added value for the customers and to set themselves apart from the competition while designing a more sustainable future. Moreover, fashion stores should make it a point of their honor to harness the power of digitalization for sake of sustainability and economic value creation.
Digitalization, as well as sustainability, are gaining increased relevance and have attracted significant attention in research and practice. However, the research already published about this topic examining digitalization in the retail sector does not consider the acceptance of related innovations, nor their impact on sustainability. Therefore, this article critically analyzes the acceptance of customers towards digital technologies in fashion stores as well as their impact on sustainability in the textile industry. The comprehensive analysis of the literature and the current state of research provide the basis of this paper. Theoretical models, such as the Technology-Acceptance-Model (TAM) and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) enable the evaluation of expectations and acceptance, as well as the assessment of possible inhibitory factors for the subsequent descriptive and statistical examination of the acceptance of digital technologies in fashion stores. The research on this subject was examined in a quantitative way. The key findings show that customers do accept digital technologies in fashion stores. The final part of this contribution describes the innovative Digitalization 4 Sustainability Framework which shows that digital technologies at the point of sale (PoS) in fashion stores could have a positive impact on sustainability. Overall, this paper shows that it is particularly important for fashion stores to concentrate on their individual strengths and customer needs as well as to indicate a more sustainable way by using digital technologies, in order to achieve added value for the customers and to set themselves apart from the competition while designing a more sustainable future. Moreover, fashion stores should make it a point of their honor to harness the power of digitalization for sake of sustainability and economic value creation.
Anthropogenic activities have transformed the Earth's environment, not only on local level, but on the planetary-scale causing global change. Besides industrialization, agriculture is a major driver of global change. This change in turn impairs the agriculture sector, reducing crop yields namely due to soil degradation, water scarcity, and climate change. However, this is a more complex issue than it appears. Crop yields can be increased by use of agrochemicals and fertilizers which are mainly produced by fossil energy. This is important to meet the increasing food demand driven by global demographic change, which is further accelerated by changes in regional lifestyles. In this dissertation, we attempt to address this complex problem exploring agricultural potential globally but on a local scale. For this, we considered the influence of lifestyle changes (dietary patterns) as well as technological progress and their effects on climate change, mainly greenhouse gas (GHG) emissions. Furthermore, we examined options for optimizing crop yields in the current cultivated land with the current cropping patterns by closing yield gaps. Using this, we investigated in a five-minute resolution the extent to which food demand can be met locally, and/or by regional and/or global trade. Globally, food consumption habits are shifting towards calorie rich diets. Due to dietary shifts combined with population growth, the global food demand is expected to increase by 60-110% between 2005 and 2050. Hence, one of the challenges to global sustainability is to meet the growing food demand, while at the same time, reducing agricultural inputs and environmental consequences. In order to address the above problem, we used several freely available datasets and applied multiple interconnected analytical approaches that include artificial neural network, scenario analysis, data aggregation and harmonization, downscaling algorithm, and cross-scale analysis.
Globally, we identified sixteen dietary patterns between 1961 and 2007 with food intakes ranging from 1,870 to 3,400 kcal/cap/day. These dietary patterns also reflected changing dietary habits to meat rich diets worldwide. Due to the large share of animal products, very high calorie diets that are common in the developed world, exhibit high total per capita emissions of 3.7-6.1 kg CO2eq./day. This is higher than total per capita emissions of 1.4-4.5 kg CO2eq./day associated with low and moderate calorie diets that are common in developing countries. Currently, 40% of the global crop calories are fed to livestock and the feed calorie use is four times the produced animal calories. However, these values vary from less than 1 kcal to greater 10 kcal around the world. On the local and national scale, we found that the local and national food production could meet demand of 1.9 and 4.4 billion people in 2000, respectively. However, 1 billion people from Asia and Africa require intercontinental agricultural trade to meet their food demand. Nevertheless, these regions can become food self-sufficient by closing yield gaps that require location specific inputs and agricultural management strategies. Such strategies include: fertilizers, pesticides, soil and land improvement, management targeted on mitigating climate induced yield variability, and improving market accessibility. However, closing yield gaps in particular requires global N-fertilizer application to increase by 45-73%, P2O5 by 22-46%, and K2O by 2-3 times compare to 2010. Considering population growth, we found that the global agricultural GHG emissions will approach 7 Gt CO2eq./yr by 2050, while the global livestock feed demand will remain similar to 2000. This changes tremendously when diet shifts are also taken into account, resulting in GHG emissions of 20 Gt CO2eq./yr and an increase of 1.3 times in the crop-based feed demand between 2000 and 2050. However, when population growth, diet shifts, and technological progress by 2050 were considered, GHG emissions can be reduced to 14 Gt CO2eq./yr and the feed demand to nearly 1.8 times compare to that in 2000. Additionally, our findings shows that based on the progress made in closing yield gaps, the number of people depending on international trade can vary between 1.5 and 6 billion by 2050. In medium term, this requires additional fossil energy. Furthermore, climate change, affecting crop yields, will increase the need for international agricultural trade by 4% to 16%.
In summary, three general conclusions are drawn from this dissertation. First, changing dietary patterns will significantly increase crop demand, agricultural GHG emissions, and international food trade in the future when compared to population growth only. Second, such increments can be reduced by technology transfer and technological progress that will enhance crop yields, decrease agricultural emission intensities, and increase livestock feed conversion efficiencies. Moreover, international trade dependency can be lowered by consuming local and regional food products, by producing diverse types of food, and by closing yield gaps. Third, location specific inputs and management options are required to close yield gaps. Sustainability of such inputs and management largely depends on which options are chosen and how they are implemented. However, while every cultivated land may not need to attain its potential yields to enable food security, closing yield gaps only may not be enough to achieve food self-sufficiency in some regions. Hence, a combination of sustainable implementations of agricultural intensification, expansion, and trade as well as shifting dietary habits towards a lower share of animal products is required to feed the growing population.
Digitalisation in industry – also called “Industry 4.0” – is seen by numerous actors as an opportunity to reduce the environmental impact of the industrial sector. The scientific assessments of the effects of digitalisation in industry on environmental sustainability, however, are ambivalent. This cumulative dissertation uses three empirical studies to examine the expected and observed effects of digitalisation in industry on environmental sustainability. The aim of this dissertation is to identify opportunities and risks of digitalisation at different system levels and to derive options for action in politics and industry for a more sustainable design of digitalisation in industry. I use an interdisciplinary, socio-technical approach and look at selected countries of the Global South (Study 1) and the example of China (all studies). In the first study (section 2, joint work with Marcel Matthess), I use qualitative content analysis to examine digital and industrial policies from seven different countries in Africa and Asia for expectations regarding the impact of digitalisation on sustainability and compare these with the potentials of digitalisation for sustainability in the respective country contexts. The analysis reveals that the documents express a wide range of vague expectations that relate more to positive indirect impacts of information and communication technology (ICT) use, such as improved energy efficiency and resource management, and less to negative direct impacts of ICT, such as electricity consumption through ICT. In the second study (section 3, joint work with Marcel Matthess, Grischa Beier and Bing Xue), I conduct and analyse interviews with 18 industry representatives of the electronics industry from Europe, Japan and China on digitalisation measures in supply chains using qualitative content analysis. I find that while there are positive expectations regarding the effects of digital technologies on supply chain sustainability, their actual use and observable effects are still limited. Interview partners can only provide few examples from their own companies which show that sustainability goals have already been pursued through digitalisation of the supply chain or where sustainability effects, such as resource savings, have been demonstrably achieved. In the third study (section 4, joint work with Peter Neuhäusler, Melissa Dachrodt and Marcel Matthess), I conduct an econometric panel data analysis. I examine the relationship between the degree of Industry 4.0, energy consumption and energy intensity in ten manufacturing sectors in China between 2006 and 2019. The results suggest that overall, there is no significant relationship between the degree of Industry 4.0 and energy consumption or energy intensity in manufacturing sectors in China. However, differences can be found in subgroups of sectors. I find a negative correlation of Industry 4.0 and energy intensity in highly digitalised sectors, indicating an efficiency-enhancing effect of Industry 4.0 in these sectors. On the other hand, there is a positive correlation of Industry 4.0 and energy consumption for sectors with low energy consumption, which could be explained by the fact that digitalisation, such as the automation of previously mainly labour-intensive sectors, requires energy and also induces growth effects. In the discussion section (section 6) of this dissertation, I use the classification scheme of the three levels macro, meso and micro, as well as of direct and indirect environmental effects to classify the empirical observations into opportunities and risks, for example, with regard to the probability of rebound effects of digitalisation at the three levels. I link the investigated actor perspectives (policy makers, industry representatives), statistical data and additional literature across the system levels and consider political economy aspects to suggest fields of action for more sustainable (digitalised) industries. The dissertation thus makes two overarching contributions to the academic and societal discourse. First, my three empirical studies expand the limited state of research at the interface between digitalisation in industry and sustainability, especially by considering selected countries in the Global South and the example of China. Secondly, exploring the topic through data and methods from different disciplinary contexts and taking a socio-technical point of view, enables an analysis of (path) dependencies, uncertainties, and interactions in the socio-technical system across different system levels, which have often not been sufficiently considered in previous studies. The dissertation thus aims to create a scientifically and practically relevant knowledge basis for a value-guided, sustainability-oriented design of digitalisation in industry.
Industry 4.0
(2020)
Industry 4.0 has had a strong influence on the debate on the digitalization of industrial processes, despite being criticized for lacking a proper definition. However, Industry 4.0 might offer a huge chance to align the goals of a sustainable development with the ongoing digital transformation in industrial development. The main contribution of this paper is therefore twofold. We provide a de-facto definition of the concept "Industry 4.0" from a sociotechnical perspective based on its most often cited key features, as well as a thorough review of how far the concept of sustainability is incorporated in it.