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The paper presents the Polish study Ty-wy-pan. Kartka z dziejów
próżności ludzkiej (‘You (singular)–you (plural)–Lord. An overview on the history of the people’s vanity’, 1916) by Alexander Brückner from a linguistic-pragmatical as well as ideological point of view. In his pioneer study on politeness, the German-Polish slavist Brückner (1856–1939) critically reflects on the current system of Polish addresses and titles, especially in relating to the soon-to-be
refoundation of the Second Polish Republic (1918). The paper analyzes how his linguistic description and his ideas for reformation of the Polish addressative system are pragmatically justified and how they are ideologically motivated.
Furthermore, the paper reconstructs the status of Brückner’s concept of politeness in the context of current studies on Polish pragmatics.