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Although the search for promising business models (BMs) is crucial for every profit-oriented venture, searching for those challenges in particular entrepreneurs. Limited resources, missing expertise and absolute uncertainty call entrepreneurs to strongly rely on their cognition in searching for a promising BM. However, as prior studies have examined cognitive search activities in isolation and neglected cognitive differences, explanations of how cognitive factors affect the BM process and outcomes are thus far insufficient.
Addressing the overall question of how BMs emerge, the dissertation contributes to the cognitive perspective in entrepreneurship and BM research. Building on the dual-process theory from cognitive psychology, the micro-foundations of managerial decision-making and insights from framing literature, this dissertation explicitly investigates the impacts of different cognitive dispositions, search activities and visual framing effects. The core assumption is that cognitive dispositions and entrepreneurs’ searches for information determine their BM decision-making. Furthermore, BM visualisations have become popular instruments with which to explain and manage today’s complex business interactions. As they abstract from reality, they can also unfold impacts on the cognitive processes.
This dissertation offers new explanations to these aspects and consists of three studies and one reflective article. The first study explores the impacts of differences in search activities and cognitive dispositions in a qualitative study with 70 entrepreneurship students. The second qualitative study explores the cognitive impacts of 103 BM visualisations. Third, a quantitative PLS-SEM experiment with 197 entrepreneurs illuminates the link between BM visualisations and cognition. The reflective article expresses the results’ meaning for the teaching of BMs.
In sum, the studies have resulted in a new theory of stabilising factors explaining how cognitive dispositions, search activities and visual framing determine entrepreneurs’ decisions to imitate or deviate from existing BMs. It indicates that the decision depends on the context-dependent strategic orientation and cognitive disposition-dependent cognitive safety, that is the correspondence between characteristics of cognitive dispositions and search activities. Moreover, the studies identified five visual framing effects that are independent of cognitive dispositions and prior experiences. This provides fertile contributions to the literature on BM methods and how BM visualisations affect decisions. Most importantly, BM visualisations provide an emotionally stabilising function to rational entrepreneurs, a cognitively stabilising function to experiential participants and do not affect indifferent participants in general.
The business model has emerged as a construct to understand how firms drive innovation through emerging technologies. It is defined as the ‘architecture of the firm’s value creation, delivery and appropriation mechanisms’ (Foss & Saebi, 2018, p. 5). The architecture is characterized by complex functional interrelations between activities that are conducted by various actors, some within and some outside of the firm. In other words, a firm’s value architecture is embedded within a wider system of actors that all contribute to the output of the value architecture.
The question of what drives innovation within this system and how the firm can shape and navigate this innovation is an essential question within innova- tion management research. This dissertation is a compendium of four individual research articles that examine how the design of a firm’s value architecture can fa- cilitate system-wide innovation in the context of Artificial Intelligence and Block- chain Technology. The first article studies how firms use Blockchain Technology to design a governance infrastructure that enables innovation within a platform ecosystem. The findings propose a framework for blockchain-enabled platform ecosystems that address the essential problem of opening the platform to allow for innovation while also ensuring that all actors get to capture their share of the value. The second article analyzes how German Artificial Intelligence startups design their business models. It identifies three distinct types of startup with dif- ferent underlying business models. The third article aims to understand the role of a firm’s value architecture during the socio-technical transition process of Arti- ficial Intelligence. It identifies three distinct ways in which Artificial Intelligence startups create a shared understanding of the technology. The last article exam- ines how corporate venture capital units configure value-adding services for their venture portfolios. It derives a taxonomy of different corporate venture capital types, driven by different strategic motivations.
Ultimately, this dissertation provides novel empirical insights into how a firm’s value architecture determines it’s role within a wider system of actors and how that role enables the firm to facilitate innovation. In that way, it contributes to both business model and innovation management literature.
The present dissertation investigates profit-maximizing behavior in different phases of the negotiation process. Over the last decades, research dealt in detail with behavior of negotiation actors with the aim of identifying performance enhancing factors. The majority of those studies focused on behavior within the main negotiation phase. This work, however, considers phases which are, so far, underrepresented in research but show an impact on the negotiation process and outcome. Those phases are the pre-negotiation, the first offer, and the main negotiation phase which is further divided by breaks into several rounds. Within these phases, traits of behavior are analyzed that can be used strategically in order to impact the negotiation outcome. The dissertation contains three papers, each one dealing with a specific strategy within one phase. The first paper investigates communication behavior in the pre-negotiation phase. Content analysis of a negotiation experiment shows that the employment of positive communication elements such as the generation of enthusiasm for an upcoming project results in an increase of agreements on entering a negotiation and also leads to a higher willingness to make concessions. The second paper explores the impact of a semantic first anchor, which does not contain a specific number but only gives a numerical direction, on the opponent’s concession behavior and the final outcome. By means of two scenario-based questionnaires and a negotiation experiment it is demonstrated that semantic offers reveal an anchoring effect and lead to better negotiation outcomes. The third paper deals with the introduction of breaks and their effect on the following negotiation process. Therefore, content and outcome of another negotiation experiment are investigated. The analysis shows that breaks evoke a dominant impression but can negatively impact the atmosphere and thereby also the outcome. Finally, the gathered insights are brought together and discussed. The dissertation closes with implications for practice, limitations of the work, and ideas for future research.
Over the past decade, society has witnessed an increasing expansion of service economies as manufacturing (i.e., product-oriented) companies break free from their product-based business model and move toward more service-oriented value creation as a result of several economic, technological, and social changes. As they shift from products to (service) solutions, manufacturing companies pursue new strategic direction, inter alia, by extensively employing service business development activities.
The objective of this dissertation is to investigate the considerable (re-)emerging stream of service business development by providing vital insights for academia and management into important focus areas that have hardly, if at all, been (empirically) investigated in the existing literature before. Therefore, these findings can be vital to informing a differentiation in current and future marketing strategies in business practice.
First of all, this dissertation focuses on the extent to which service business development is transposed into business practice. Because scarce empirical-quantitative research has studied the current state of service business development across various industry and market sectors, this study analyzes a unique, manually collected dataset of 266 (product and service) business development activities. In so doing, this investigation contributes to literature by presenting a comprehensive, industry-wide status quo and trend report of service business development in practice.
Furthermore, given the surprisingly limited scientific attention paid to the question of how service business development is strategically configured and further applied to different environmental circumstances, this dissertation provides comprehensive theoretical and practical implications by analyzing in detail a sample of 137 service business developments of 66 product-oriented companies.
Lastly, manufacturers are recognizing that service-oriented value creation is moving toward a more collaborative process of co-creation as a promising measure to achieve competitive advantage, and even more as an appropriate response to complex business environments. Thus, an increasing number of companies around the world have recently introduced business models related to access-based services such as car-, scooter-, and bike-sharing systems. But despite the considerable advantages of access-based services as an alternative to ownership, these companies are now seeing that consumer adoption and (re-)usage rates remain insufficient. Owing to the lack of general and cross-national scientific knowledge, the purpose of this dissertation continues to explore which factors impede diffusion of related service business development activities from a consumer perspective and what kind of differences can be established between countries. Consequently, with a total of 1,443 participants, a cross-national survey was carried out in three countries, i.e., the United States, Germany, and China, to measure a vast number of different adoption barriers derived from a developed integrated framework that combines established theories within innovation and adoption behavior research.
This thesis puts the citizen-state interaction at its center. Building on a comprehensive model incorporating various perspectives on this interaction, I derive selected research gaps. The three articles, comprising this thesis, tackle these gaps. A focal role plays the citizens’ administrative literacy, the relevant competences and knowledge necessary to successfully interact with public organizations. The first article elaborates on the different dimensions of administrative literacy and develops a survey instrument to assess these. The second study shows that public employees change their behavior according to the competences that citizens display during public encounters. They treat citizens preferentially that are well prepared and able to persuade them of their application’s potential. Thereby, they signal a higher success potential for bureaucratic success criteria which leads to the employees’ cream-skimming behavior. The third article examines the dynamics of employees’ communication strategies when recovering from a service failure. The study finds that different explanation strategies yield different effects on the client’s frustration. While accepting the responsibility and explaining the reasons for a failure alleviates the frustration and anger, refusing the responsibility leads to no or even reinforcing effects on the client’s frustration. The results emphasize the different dynamics that characterize the nature of citizen-state interactions and how they establish their short- and long-term outcomes.
The public encounter
(2019)
This thesis puts the citizen-state interaction at its center. Building on a comprehensive model incorporating various perspectives on this interaction, I derive selected research gaps. The three articles, comprising this thesis, tackle these gaps. A focal role plays the citizens’ administrative literacy, the relevant competences and knowledge necessary to successfully interact with public organizations. The first article elaborates on the different dimensions of administrative literacy and develops a survey instrument to assess these. The second study shows that public employees change their behavior according to the competences that citizens display during public encounters. They treat citizens preferentially that are well prepared and able to persuade them of their application’s potential. Thereby, they signal a higher success potential for bureaucratic success criteria which leads to the employees’ cream-skimming behavior. The third article examines the dynamics of employees’ communication strategies when recovering from a service failure. The study finds that different explanation strategies yield different effects on the client’s frustration. While accepting the responsibility and explaining the reasons for a failure alleviates the frustration and anger, refusing the responsibility leads to no or even reinforcing effects on the client’s frustration. The results emphasize the different dynamics that characterize the nature of citizen-state interactions and how they establish their short- and long-term outcomes.
A new model that links visionary leadership with team performance is
postulated. It is proposed that leader prototypicality will negatively
moderate the effect of visionary leadership on team goal monitoring and performance. This model underlines that teams will compensate for the less prototypicality of a visionary leader by engaging in more goal monitoring, which is a process that is conducive to team performance. A field study included 60 teams, 180 individuals, and 60 team leaders was conducted in Egypt. Parameters were collected on the individual level.
Aggregation measures (rwg, ICC1 & ICC2) were acceptable and the averages were calculated for each team. The proposed three-factor model exhibited a reasonable fit to the data, χ2(130) = 259.93, p-value0.01; CFI = 0.90; and RMSEA = 0.13). The hypothesized negative moderation effect of leader prototypicality on the relationship between visionary leadership and team goal monitoring was statistically significant (-0.16; s.e.= 0.06; t = -3.13; p <0.01; 95% CI: -0.31, -0.07). Results showed a significant index of moderated mediation (-0.07; s.e.= 0.05; 95% CI: -0.20, -0.01). As predicted, the indirect effect of visionary leadership on team performance mediated by team goal monitoring was more strongly positive when leader prototypicality was low (b = 0.27; s.e.= 0.16; 95% CI: 0.04, 0.68), rather than high (b = 0.13; s.e.= 0.10; 95% CI: 0.01, 0.45). A proposal for extending the dimensions of identity-based leadership is discussed. This dissertation makes four significant contributions to theory and research on leadership. First, the main contribution of this research lies in showing that visionary leadership is more strongly positively related to team performance when leader prototypicality is low, rather than high. Second, this dissertation provides a contribution toward overcoming the fragmentation in the leadership literature by desegregating the literature on visionary leadership and leader-team prototypicality. Third, team goal monitoring as a mechanism that explains the interactive effects of visionary leadership and leader prototypicality on team performance was identified. Fourth, this study tests the postulated research model in Egypt, a culture that has in the past received scant attention.
Alexander Rhode investigates performance-oriented measures of Contracting Authorities in public tenders conducted within the EU. He finds that Contracting Authorities can improve their performance and attract more suppliers by publishing (as precise as possible) starting prices in the beginning of a tender. First, he reports that compared with private-sector negotiations, starting prices do not create entry barriers in public procurement. Second, he finds that increased numerical precision of starting prices is linearly correlated with better performance and a higher number of bids. In public procurement, suppliers tend to attribute increased credibility to precise starting prices which reduces their (perceived) entry risks.