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This text is a contribution to the research on the worldwide success of evangelical Christianity and offers a new perspective on the relationship between late modern capitalism and evangelicalism. For this purpose, the utilization of affect and emotion in evangelicalism towards the mobilization of its members will be examined in order to find out what similarities to their employment in late modern capitalism can be found. Different examples from within the evangelical spectrum will be analyzed as affective economies in order to elaborate how affective mobilization is crucial for evangelicalism’s worldwide success. Pivotal point of this text is the exploration of how evangelicalism is able to activate the voluntary commitment of its members, financiers, and missionaries. Gathered here are examples where both spheres—evangelicalism and late modern capitalism—overlap and reciprocate, followed by a theoretical exploration of how the findings presented support a view of evangelicalism as an inner-worldly narcissism that contributes to an assumed re-enchantment of the world.
The Making of Tupaia’s Map
(2018)
Tupaia’s Map is one of the most famous and enigmatic artefacts to emerge from the early encounters between Europeans and Pacific Islanders. It was drawn by Tupaia, an arioi priest, chiefly advisor and master navigator from Ra‘iātea in the Leeward Society Islands in collaboration with various members of the crew of James Cook’s Endeavour, in two distinct moments of mapmaking and three draft stages between August 1769 and February 1770. To this day, the identity of many islands on the chart, and the logic of their arrangement have posed a riddle to researchers. Drawing in part on archival material hitherto overlooked, in this long essay we propose a new understanding of the chart’s cartographic logic, offer a detailed reconstruction of its genesis, and thus for the first time present a comprehensive reading of Tupaia’s Map. The chart not only underscores the extent and mastery of Polynesian navigation, it is also a remarkable feat of translation between two very different wayfinding systems and their respective representational models.