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Corporate career presences on social network sites: an analysis of hedonic and utilitarian value
(2012)
Due to the shortage of skilled workforce and the increasing usage of social network sites, companies increasingly apply social network sites to attract potential applicants. This paper explores how corporate career presences on network sites should be realized in order to attract potential applicants. Therefore, we tested the impact of seven individual characteristics (namely Appointments, Daily Working Routine, Jobs, Corporate News, Entertainment, Media Format, and Features) of these corporate career presences that we extracted by a comprehensive pre-study on users' perceived hedonic and utilitarian value of these presences on social network sites. Based on an online survey with 470 participants, the results reveal a highly significant impact of five characteristics that corporate career presences provide both a hedonic as well as a utilitarian value to the user
Care work 4.0
(2022)
Care-Berufe verändern sich durch demographische, technologische und wirtschaftliche Entwicklungen. Zuletzt erhöhen auch gesundheitspolitische Herausforderungen und die COVID-19 Maßnahmenpolitik den Druck auf das Sozial- und Gesundheitssystem. Dadurch befindet sich die bezahlte Care-Arbeit im berufsstrukturellen Wandel, d. h. es entstehen neue Bedingungen für und Anforderungen an diese Tätigkeiten, die in Österreich mehrheitlich von Frauen ausgeübt werden.