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"Deal of the Day" (DoD) platforms have quickly become popular by offering savings on local services, products and vacations. For merchants, these platforms represent a new marketing channel to advertise their products and services and attract new customers. DoD platform providers, however, struggle to maintaining a stable market share and profitability, because entry and switching costs are low. To sustain a competitive market position, DoD providers are looking for ways to build a loyal customer base. However, research examining the determinants of user loyalty in this novel context is scarce. To fill this gap, this study employs Grounded Theory methodology to develop a conceptual model of customer loyalty to a DoD provider. In the next step, qualitative insights are enriched and validated using quantitative data from a survey of 202 DoD users. The authors find that customer loyalty is in large part driven by monetary incentives, but can be eroded if impressions from merchant encounters are below expectations. In addition, enhancing the share of deals relevant for consumers, i.e. signal-to-noise ratio, and mitigating perceived risks of a transaction emerge as challenges. Beyond theoretical value, the results offer practical insights into how customer loyalty to a DoD provider can be promoted.
Ein konstruktivistischer Lehransatz für die Einführungsveranstaltung der Theoretische Informatik
(2013)
Ein konstruktivistischer Lehransatz für die Einführungsveranstaltung der Theoretischen Informatik
(2013)
Ausgehend von einem sozial-konstruktivistischen Verständnis von Lernprozessen und unter der besonderen Berücksichtigung der durch die Bologna-Studienreform angeregten Kompetenzorientierung, haben wir in den letzten Jahren einen hochschuldidaktischen Ansatz für die Einführungsveranstaltung im Bereich der Theoretischen Informatik an der Universität Potsdam entwickelt und praktisch erprobt. Nach zahlreichen Experimenten und mit einer Durchfallquote von zuletzt 6% im Wintersemester 2011/2012 haben wir den Eindruck, dass der Ansatz den Studierenden jene Lernumgebung und -anregung bietet, die ihnen hilft, die entsprechenden Fachkompetenzen in der Veranstaltung zu entwickeln. In diesem Artikel stellen wir unseren Ansatz vor und skizzieren abschlieÿend, wie wir diesen im nächsten Wintersemester empirisch evaluieren werden.
Der vorliegende Beitrag beschäftigt sich mit der Frage, wie der eLearning-Support in großen Institutionen effizient gestaltet werden kann. Vorgestellt wird ein experimentelles Beratungsprojekt, das Lehrende bei der Gestaltung von eLearning-Maßnahmen mithilfe der Lernplattform ILIAS1 unterstützt. Neben der Zielsetzung des Projekts werden dessen Aufbau und erste Praxiserfahrungen erörtert. Außerdem werden Potenziale des Beratungsformats, die insbesondere mit der individuellen Vor-Ort-Beratung der Lehrenden durch hochschuldidaktisch geschulte Studierende einhergehen, erläutert. Abschließend werden Grenzen und Weiterentwicklungsperspektiven des Projekts dargestellt. Am Beispiel der ILIAS-Beratung soll gezeigt werden, dass es sich einer nachhaltigen Organisationsentwicklung als zuträglich erweist, Kooperationen erschiedenartiger Organisationseinheiten zu fördern und die entstehenden Synergieeffekte zu nutzen.
This paper presents an evaluation of ACPI energy saving modes, and deduces the design and implementation of an energy saving daemon for clusters called cherub. The design of the cherub daemon is modular and extensible. Since the only requirement is a central approach for resource management, cherub is suited for Server Load Balancing (SLB) clusters managed by dispatchers like Linux Virtual Server (LVS), as well as for High Performance Computing (HPC) clusters. Our experimental results show that cherub's scheduling algorithm works well, i.e. it will save energy, if possible, and avoids state-flapping.
Proposing relevant perturbations to biological signaling networks is central to many problems in biology and medicine because it allows for enabling or disabling certain biological outcomes. In contrast to quantitative methods that permit fine-grained (kinetic) analysis, qualitative approaches allow for addressing large-scale networks. This is accomplished by more abstract representations such as logical networks. We elaborate upon such a qualitative approach aiming at the computation of minimal interventions in logical signaling networks relying on Kleene's three-valued logic and fixpoint semantics. We address this problem within answer set programming and show that it greatly outperforms previous work using dedicated algorithms.
Zur Unterstützung von Studierenden in der Studieneingangsphase wurde an der RWTH Aachen ein neuartiger und motivierender Einstieg in den Vorkurs Informatik entwickelt und zum Wintersemester 2011/12 erprobt. Dabei wurde die grafische Programmierung mittels App Inventor eingeführt, die zur Umsetzung anwendungsbezogener Projekte genutzt wurde. In diesem Beitrag werden die Motivation für die Neugestaltung, das Konzept und die Evaluation des Testlaufs beschrieben. Diese dienen als Grundlage für eine vollständige Neukonzeption des Vorkurses für das Wintersemester 2012/2013.
3D from 2D touch
(2013)
While interaction with computers used to be dominated by mice and keyboards, new types of sensors now allow users to interact through touch, speech, or using their whole body in 3D space. These new interaction modalities are often referred to as "natural user interfaces" or "NUIs." While 2D NUIs have experienced major success on billions of mobile touch devices sold, 3D NUI systems have so far been unable to deliver a mobile form factor, mainly due to their use of cameras. The fact that cameras require a certain distance from the capture volume has prevented 3D NUI systems from reaching the flat form factor mobile users expect. In this dissertation, we address this issue by sensing 3D input using flat 2D sensors. The systems we present observe the input from 3D objects as 2D imprints upon physical contact. By sampling these imprints at very high resolutions, we obtain the objects' textures. In some cases, a texture uniquely identifies a biometric feature, such as the user's fingerprint. In other cases, an imprint stems from the user's clothing, such as when walking on multitouch floors. By analyzing from which part of the 3D object the 2D imprint results, we reconstruct the object's pose in 3D space. While our main contribution is a general approach to sensing 3D input on 2D sensors upon physical contact, we also demonstrate three applications of our approach. (1) We present high-accuracy touch devices that allow users to reliably touch targets that are a third of the size of those on current touch devices. We show that different users and 3D finger poses systematically affect touch sensing, which current devices perceive as random input noise. We introduce a model for touch that compensates for this systematic effect by deriving the 3D finger pose and the user's identity from each touch imprint. We then investigate this systematic effect in detail and explore how users conceptually touch targets. Our findings indicate that users aim by aligning visual features of their fingers with the target. We present a visual model for touch input that eliminates virtually all systematic effects on touch accuracy. (2) From each touch, we identify users biometrically by analyzing their fingerprints. Our prototype Fiberio integrates fingerprint scanning and a display into the same flat surface, solving a long-standing problem in human-computer interaction: secure authentication on touchscreens. Sensing 3D input and authenticating users upon touch allows Fiberio to implement a variety of applications that traditionally require the bulky setups of current 3D NUI systems. (3) To demonstrate the versatility of 3D reconstruction on larger touch surfaces, we present a high-resolution pressure-sensitive floor that resolves the texture of objects upon touch. Using the same principles as before, our system GravitySpace analyzes all imprints and identifies users based on their shoe soles, detects furniture, and enables accurate touch input using feet. By classifying all imprints, GravitySpace detects the users' body parts that are in contact with the floor and then reconstructs their 3D body poses using inverse kinematics. GravitySpace thus enables a range of applications for future 3D NUI systems based on a flat sensor, such as smart rooms in future homes. We conclude this dissertation by projecting into the future of mobile devices. Focusing on the mobility aspect of our work, we explore how NUI devices may one day augment users directly in the form of implanted devices.
Deutsche Universitäten erweitern ihre E-Learning-Angebote als Service für die Studierenden und Lehrenden. Diese sind je nach Fakultät unterschiedlich ausgeprägt. Dieser Artikel zeigt, wie durch technische Erweiterung der Infrastruktur, einer Anpassung der Organisationsstruktur und einer gezielten Inhaltsentwicklung eine durchgängige und personalisierbare Lehr- und Lernumgebung (Personal Learning Environment, PLE) geschaffen und damit die Akzeptanz bei den Lehrenden und Studierenden für E-Learning erhöht werden kann. Aus der vorausgehenden, systematischen Anforderungsanalyse können Kennzahlen für die Qualitätssicherung von E-Learning-Angeboten abgeleitet werden.
Die Tagungsreihe zur Hochschuldidaktik der Informatik HDI wird vom Fachbereich Informatik und Ausbildung / Didaktik der Informatik (IAD) in der Gesellschaft für Informatik e. V. (GI) organisiert. Sie dient den Lehrenden der Informatik in Studiengängen an Hochschulen als Forum der Information und des Austauschs über neue didaktische Ansätze und bildungspolitische Themen im Bereich der Hochschulausbildung aus der fachlichen Perspektive der Informatik. Diese fünfte HDI 2012 wurde an der Universität Hamburg organisiert. Für sie wurde das spezielle Motto „Informatik für eine nachhaltige Zukunft“ gewählt, um insbesondere Fragen der Bildungsrelevanz informatischer Inhalte, der Kompetenzen für Studierende informatisch geprägter Studiengänge und der Rolle der Informatik in der Hochschulentwicklung zu diskutieren.
Die Orientierung am Outcome eines Lernprozesses stellt einen wichtigen Pfeiler einer kompetenzorientierten Informatiklehre dar. Im Beitrag werden Konzeption und Erfahrungen eines Projekts zur outcome-orientierten Neuausrichtung der Informatiklehre unter Berücksichtigung der Theorie des Constructive Alignment beschrieben. Nach der theoretischen Fundierung der Kompetenzproblematik wird anhand eines Formulierungsmodells ein Prozess zur Erarbeitung beobachtbarer Lernergebnisse dargestellt. Die Diskussion der Projektziele und Erfahrungen in der Umsetzung und Evaluierung unterstreichen die Chancen und Herausforderungen für eine Steigerung der Studienqualität.
Learning a model for the relationship between the attributes and the annotated labels of data examples serves two purposes. Firstly, it enables the prediction of the label for examples without annotation. Secondly, the parameters of the model can provide useful insights into the structure of the data. If the data has an inherent partitioned structure, it is natural to mirror this structure in the model. Such mixture models predict by combining the individual predictions generated by the mixture components which correspond to the partitions in the data. Often the partitioned structure is latent, and has to be inferred when learning the mixture model. Directly evaluating the accuracy of the inferred partition structure is, in many cases, impossible because the ground truth cannot be obtained for comparison. However it can be assessed indirectly by measuring the prediction accuracy of the mixture model that arises from it. This thesis addresses the interplay between the improvement of predictive accuracy by uncovering latent cluster structure in data, and further addresses the validation of the estimated structure by measuring the accuracy of the resulting predictive model. In the application of filtering unsolicited emails, the emails in the training set are latently clustered into advertisement campaigns. Uncovering this latent structure allows filtering of future emails with very low false positive rates. In order to model the cluster structure, a Bayesian clustering model for dependent binary features is developed in this thesis. Knowing the clustering of emails into campaigns can also aid in uncovering which emails have been sent on behalf of the same network of captured hosts, so-called botnets. This association of emails to networks is another layer of latent clustering. Uncovering this latent structure allows service providers to further increase the accuracy of email filtering and to effectively defend against distributed denial-of-service attacks. To this end, a discriminative clustering model is derived in this thesis that is based on the graph of observed emails. The partitionings inferred using this model are evaluated through their capacity to predict the campaigns of new emails. Furthermore, when classifying the content of emails, statistical information about the sending server can be valuable. Learning a model that is able to make use of it requires training data that includes server statistics. In order to also use training data where the server statistics are missing, a model that is a mixture over potentially all substitutions thereof is developed. Another application is to predict the navigation behavior of the users of a website. Here, there is no a priori partitioning of the users into clusters, but to understand different usage scenarios and design different layouts for them, imposing a partitioning is necessary. The presented approach simultaneously optimizes the discriminative as well as the predictive power of the clusters. Each model is evaluated on real-world data and compared to baseline methods. The results show that explicitly modeling the assumptions about the latent cluster structure leads to improved predictions compared to the baselines. It is beneficial to incorporate a small number of hyperparameters that can be tuned to yield the best predictions in cases where the prediction accuracy can not be optimized directly.
Durch den bundesweiten Rückgang der Schülerzahlen und einer steigenden Zahl von Bildungsangeboten geraten Universitäten und Hochschulen in den nächsten Jahren weiter in eine Wettbewerbssituation, weshalb sie effektive Marketingmaßnahmen entwickeln müssen, um Schülerinnen und Schüler möglichst frühzeitig für das jeweilige Angebot (z. B. Informatik- und informatiknahe Studiengänge) zu interessieren. Ein Medium, über das sich potenziell sehr viele Jugendliche erreichen lassen, sind dabei soziale Netzwerke. Diese Arbeit präsentiert Ergebnisse einer Studie unter Informatikstudienanfängerinnen und -anfängern zum Nutzungsverhalten sozialer Netzwerke und zieht Schlussfolgerungen zu deren Eignung als Werbe- und Informationskanal für die Zielgruppe der Informatikinteressierten.
Die vorliegende Arbeit erörtert die Frage, wie Nachwuchs für das Informatikstudium nachhaltig gesichert werden kann. Dazu werden Befragungen unter Schülerinnen und Schülern (13-16 Jahre), sowie aktuelle Informatik-Schnupperangebote für Schülerinnen und Schüler an deutschsprachigen Hochschulen vorgestellt und untersucht. Diese Gegenüberstellung zeigt deutlich, dass die Angebote nur bedingt eine breite Zielgruppe ansprechen und dass weitere Formate und Inhalte notwendig sind, um Schülerinnen und Schüler frühzeitig und in voller Breite zu erreichen und für das Informatikstudium zu begeistern. Daraus wird abgeleitet, dass Missverständnisse und Probleme mit der Informatik im Schulkontext aufgegriffen werden müssen. Das vorgestellte Programm Schulbotschafter Informatik stellt einen möglichen Weg dar, um dies zu erreichen und übliche Schnupperangebote zu ergänzen.
Motivation: Logic modeling is a useful tool to study signal transduction across multiple pathways. Logic models can be generated by training a network containing the prior knowledge to phospho-proteomics data. The training can be performed using stochastic optimization procedures, but these are unable to guarantee a global optima or to report the complete family of feasible models. This, however, is essential to provide precise insight in the mechanisms underlaying signal transduction and generate reliable predictions.
Results: We propose the use of Answer Set Programming to explore exhaustively the space of feasible logic models. Toward this end, we have developed caspo, an open-source Python package that provides a powerful platform to learn and characterize logic models by leveraging the rich modeling language and solving technologies of Answer Set Programming. We illustrate the usefulness of caspo by revisiting a model of pro-growth and inflammatory pathways in liver cells. We show that, if experimental error is taken into account, there are thousands (11 700) of models compatible with the data. Despite the large number, we can extract structural features from the models, such as links that are always (or never) present or modules that appear in a mutual exclusive fashion. To further characterize this family of models, we investigate the input-output behavior of the models. We find 91 behaviors across the 11 700 models and we suggest new experiments to discriminate among them. Our results underscore the importance of characterizing in a global and exhaustive manner the family of feasible models, with important implications for experimental design.
We introduce formal proof systems based on tableau methods for analyzing computations in Answer Set Programming (ASP). Our approach furnishes fine-grained instruments for characterizing operations as well as strategies of ASP solvers. The granularity is detailed enough to capture a variety of propagation and choice methods of algorithms used for ASP solving, also incorporating SAT-based and conflict-driven learning approaches to some extent. This provides us with a uniform setting for identifying and comparing fundamental properties of ASP solving approaches. In particular, we investigate their proof complexities and show that the run-times of best-case computations can vary exponentially between different existing ASP solvers. Apart from providing a framework for comparing ASP solving approaches, our characterizations also contribute to their understanding by pinning down the constitutive atomic operations. Furthermore, our framework is flexible enough to integrate new inference patterns, and so to study their relation to existing ones. To this end, we generalize our approach and provide an extensible basis aiming at a modular incorporation of additional language constructs. This is exemplified by augmenting our basic tableau methods with cardinality constraints and disjunctions.
Viele Hochschulen nutzen SAP ERP in der Lehre, um den Studierenden einen Einblick in die Funktionsweise und den Aufbau von integrierter Standardsoftware zu ermöglichen. Im Rahmen solcher Schulungen bilden die Studierenden eine Meinung und Bewertung der Software. In diesem Artikel wird untersucht, wie sich klassische Modelle der Nutzungswahrnehmung auf die spezielle Situation von SAP ERP in der Lehre übertragen lassen und welchen Einfluss bestimmte Faktoren haben. Dazu wurden vier Vorher-Nachher-Studien durchgeführt. Die Ergebnisse zeigen, dass die Funktionalität im Laufe der Schulung positiver und die Benutzungsfreundlichkeit als negativer bewertet wird.
This document presents a formula selection system for classical first order theorem proving based on the relevance of formulae for the proof of a conjecture. It is based on unifiability of predicates and is also able to use a linguistic approach for the selection. The scope of the technique is the reduction of the set of formulae and the increase of the amount of provable conjectures in a given time. Since the technique generates a subset of the formula set, it can be used as a preprocessor for automated theorem proving. The document contains the conception, implementation and evaluation of both selection concepts. While the one concept generates a search graph over the negation normal forms or Skolem normal forms of the given formulae, the linguistic concept analyses the formulae and determines frequencies of lexemes and uses a tf-idf weighting algorithm to determine the relevance of the formulae. Though the concept is built for first order logic, it is not limited to it. The concept can be used for higher order and modal logik, too, with minimal adoptions. The system was also evaluated at the world championship of automated theorem provers (CADE ATP Systems Competition, CASC-24) in combination with the leanCoP theorem prover and the evaluation of the results of the CASC and the benchmarks with the problems of the CASC of the year 2012 (CASC-J6) show that the concept of the system has positive impact to the performance of automated theorem provers. Also, the benchmarks with two different theorem provers which use different calculi have shown that the selection is independent from the calculus. Moreover, the concept of TEMPLAR has shown to be competitive to some extent with the concept of SinE and even helped one of the theorem provers to solve problems that were not (or slower) solved with SinE selection in the CASC. Finally, the evaluation implies that the combination of the unification based and linguistic selection yields more improved results though no optimisation was done for the problems.