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Daniel Lerner’s „The Passing of Traditional Society“ of 1958 is still one of the most famous American studies in the field of modernization research. This article gives a deeper insight into the background of the emergence of the study. The author describes Lerner’s theoretical and empirical work and its connection to the policy of his time. A classic today in modernization theory, Lerner’s study was initially merely a request for the Voice of America to investigate the use of media in the Middle Eastern region –modernization or development did not yet play a significant role. The article shows how the direction of the study changed from its original intention into a political opinion research and thus into a political propaganda tool.
Discussing the case of Egypt, the author claims that since the preconditions in the Middle East are very different from those in Europe, there also has to be a different approach towards its modernization process. She suggests a „restructuring“ of the state not only in the economic sector but also in the political, cultural, or social areas. The advantage of such an approach lies in the fact that elements and values of the traditional culture can be maintained and even expanded. Furthermore, as this approach does not presuppose any specific model, it can be applied to all kinds of societies. However, restrucuring cannot replace modernization.