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Die Auswahl von Standardsoftware stellt viele Unternehmen vor Herausforderungen. Gerade im deutschen Mittelstand kommen vermehrt eigenentwickelte Individuallösungen zum Einsatz. Ent- sprechende Unternehmen sind daher nicht mit komplexen Soft- wareauswahlprojekten vertraut. Das breite Angebot an ERP-Systemen erschwert die Vergleichbarkeit der Lösungen und die zielgerichtete Auswahl des idealen Systems zusätzlich.
Coring on Digital Platforms
(2017)
Today’s mobile devices are part of powerful business ecosystems, which usually involve digital platforms. To better understand the complex phenomenon of coring and related dynamics, this paper presents a case study comparing iMessage as part of Apple’s iOS and WhatsApp. Specifically, it investigates activities regarding platform coring, as the integration of several functionalities provided by third-party applications in the platform core. The paper makes three contributions. First, a systematization of coring activities is developed. Coring modes are differentiated by the amount of coring and application maintenance. Second, the case study revealed that the phenomenon of platform coring is present on digital platforms for mobile devices. Third, the fundamentals of coring are discussed as a first step towards theoretical development. Even though coring constitutes a potential threat for third-party developers regarding their functional differentiation, an idea of what a beneficial partnership incorporating coring activities could look like is developed here.
Today’s mobile devices are part of powerful business ecosystems, which usually involve digital platforms. To better understand the complex phenomenon of coring and related dynamics, this paper presents a case study comparing iMessage as part of Apple’s iOS and WhatsApp. Specifically, it investigates activities regarding platform coring, as the integration of several functionalities provided by third-party applications in the platform core. The paper makes three contributions. First, a systematization of coring activities is developed. Coring modes are differentiated by the amount of coring and application maintenance. Second, the case study revealed that the phenomenon of platform coring is present on digital platforms for mobile devices. Third, the fundamentals of coring are discussed as a first step towards theoretical development. Even though coring constitutes a potential threat for third-party developers regarding their functional differentiation, an idea of what a beneficial partnership incorporating coring activities could look like is developed here.
Enterprise systems have long played an important role in businesses of various sizes. With the increasing complexity of today’s business relationships, specialized application systems are being used more and more. Moreover, emerging technologies such as artificial intelligence are becoming accessible for enterprise systems. This raises the question of the future role of enterprise systems. This minitrack covers novel ideas that contribute to and shape the future role of enterprise systems with five contributions.
E-Mail Tracking
(2016)
E-mail advertisement, as one instrument in the marketing mix, allows companies to collect fine-grained behavioural data about individual users’ e-mail reading habits realised through sophisticated tracking mechanisms. Such tracking can be harmful for user privacy and security. This problem is especially severe since e-mail tracking techniques gather data without user consent. Striving to increase privacy and security in e-mail communication, the paper makes three contributions. First, a large database of newsletter e-mails is developed. This data facilitates investigating the prevalence of e- mail tracking among 300 global enterprises from Germany, the United Kingdom and the United States. Second, countermeasures are developed for automatically identifying and blocking e-mail tracking mechanisms without impeding the user experience. The approach consists of identifying important tracking descriptors and creating a neural network-based detection model. Last, the effectiveness of the proposed approach is established by means of empirical experimentation. The results suggest a classification accuracy of 99.99%.
Track and Treat
(2018)
E-Mail tracking mechanisms gather information on individual recipients’ reading behavior. Previous studies show that e-mail newsletters commonly include tracking elements. However, prior work does not examine the degree to which e-mail senders actually employ gathered user information. The paper closes this research gap by means of an experimental study to clarify the use of tracking-based infor- mation. To that end, twelve mail accounts are created, each of which subscribes to a pre-defined set of newsletters from companies based in Germany, the UK, and the USA. Systematically varying e-mail reading patterns across accounts, each account simulates a different type of user with individual read- ing behavior. Assuming senders to track e-mail reading habits, we expect changes in mailer behavior. The analysis confirms the prominence of tracking in that over 92% of the newsletter e-mails contain tracking images. For 13 out of 44 senders an adjustment of communication policy in response to user reading behavior is observed. Observed effects include sending newsletters at different times, adapting advertised products to match the users’ IT environment, increased or decreased mailing frequency, and mobile-specific adjustments. Regarding legal issues, not all companies that adapt the mail-sending behavior state the usage of such mechanisms in their privacy policy.
The digital transformation sets new requirements to all classes of enterprise systems in companies. ERP systems in particular, which represent the dominant class of enterprise systems, are struggling to meet the new requirements at all levels of the architecture. Therefore, there is an urgent need to reconsider the overall architecture of the systems and address the root of the related issues. Given that many restrictions ERP pose on their adaptability are related to the standardization of data, the database layer of ERP systems is addressed. Since database serve as the foundation for data storage and retrieval, they limit the flexibility of enterprise systems and the chance to adapt to new requirements accordingly. So far, relational databases are widely used. Using a systematic literature approach, recent requirements for ERP systems were identified. Prominent database approaches were assessed against the 23 requirements identified. The results reveal the strengths and weaknesses of recent database approaches. To this end, the results highlight the demand to combine multiple database approaches to fulfill recent business requirements. From a conceptual point of view, this paper supports the idea of federated databases which are interoperable to fulfill future requirements and support business operation. This research forms the basis for renewal of the current generation of ERP systems and proposes to ERP vendors to use different database concepts in the future.
Future ERP Systems
(2021)
This paper presents a research agenda on the current generation of ERP systems which was developed based on a literature review on current problems of ERP systems. The problems are presented following the ERP life cycle. In the next step, the identified problems are mapped on a reference architecture model of ERP systems that is an extension of the three-tier architecture model that is widely used in practice. The research agenda is structured according to the reference architecture model and addresses the problems identified regarding data, infrastructure, adaptation, processes, and user interface layer.
Digital software platforms such as iOS or Android evolve quickly. Through regular updates, their set of built-in (core) features increases. While innovation allows strengthening platforms amidst competition, it can hurt contributors when introducing core features that are already provided by third-party developers (Platform Coring).
This book addresses the underexplored phenomenon of Platform Coring and provides strategical guidance for platform owners and third-party contributors. Platform owners are well-advised to carefully consider the benefits and risks for their platform ecosystem.
The book contributes by highlighting avenues to employ Platform Coring for the competitive advantage of the platform and ecosystem simultaneously.
Die Wettbewerbsposition von Unternehmen zukunftsorientiert ausbauenPlattformen als strategisches Geschäftsmodell können die unternehmerische Wettbewerbsfähigkeit verbessern. Mittels eigener Plattformen koordinieren Unternehmen externe Wertschöpfung, setzen strategische Impulse am Markt und reduzieren gleichzeitig die Risiken von Innovationen.Die Stellung am Markt festigen, absichern oder ausbauenDer Autor vermittelt einen Eindruck von den Potenzialen plattformbasierter Geschäftsmodelle, wobei er auf mögliche Stolpersteine hinweist. Dieses Buch zeigt anhand von Beispielen erfolgreicher Pioniere, welche unternehmerischen Chancen die Integration externer Partner in die Wertschöpfungskette mit sich bringt. Zudem bietet es folgende Inhalte:Praxistauglicher Zugang zu den Grundlagen der Plattformökonomie durch sorgfältig zusammengestellte ChecklistenHandlungsempfehlungen für kleine und mittelständische Unternehmen für die Realisierung plattformbasierter GeschäftsmodelleEntscheider werden durch das wissenschaftlich-fundierte Vorgehensmodell von der Konzeption bis zur nachhaltigen Umsetzung begleitetPlattformbasierte Geschäftsmodelle - Neue Ansätze zur Erweiterung bestehender Businesskonzepte gewährt einen Blick hinter die Kulissen von Plattformen für Industrie und Handel und hilft, mögliche Synergien für Unternehmen und Geschäfte zu identifizieren und von den Möglichkeiten der Plattformökonomie zu profitieren.
The current German start-up subsidy for unemployed individuals underwent a major reform in 2011 that altered key parameters of the program, leading to ambiguous ex ante predictions on the post-reform effectiveness of the program, making a new evaluation necessary. In our descriptive analysis, we find that participants after the reform differ significantly from pre-reform participants in terms of important characteristics and subsequent labor market performance. Our causal analysis reveals positive and sizable treatment effects on the treated regarding employment and income that are larger effects than what was estimated for the pre-reform program. Potential reasons for this are discussed.
Industry 4.0
(2020)
Industry 4.0 has had a strong influence on the debate on the digitalization of industrial processes, despite being criticized for lacking a proper definition. However, Industry 4.0 might offer a huge chance to align the goals of a sustainable development with the ongoing digital transformation in industrial development. The main contribution of this paper is therefore twofold. We provide a de-facto definition of the concept "Industry 4.0" from a sociotechnical perspective based on its most often cited key features, as well as a thorough review of how far the concept of sustainability is incorporated in it.
Introduction
(2021)
The rapid emergence of online targeted political advertising has raised concerns over data privacy and what the government's response should be. This paper tested and confirmed the hypothesis that public attitudes toward stricter regulation of online targeted political advertising are partially motivated by partisan self-interest. We conducted an experiment using an online survey of 1549 Americans who identify as either Democrats or Republicans. Our findings show that Democrats and Republicans believe that online targeted political advertising benefits the opposing party. This belief is based on their conviction that their political opponents are more likely to be mobilized by online targeted political advertising than are supporters of their own party. We exogenously manipulated partisan self-interest considerations of a random subset of participants by truthfully informing them that, in the past, online targeted political advertising has benefited Republicans. Our findings show that Republicans informed about this had less favorable attitudes toward regulation than did their uninformed co-partisans. This suggests that Republicans' attitudes regarding stricter regulation are based not solely on concerns about privacy violations, but also, in part, are caused by beliefs about partisan advantage. The results imply that people are willing to accept violations of their privacy if their preferred party benefits from the use of online targeted political advertising.
Living in a world of plenty?
(2020)
Inequality in the distribution of economic wealth within populations has been rising steadily over the past century, having reached unprecedented highs in many Western societies. However, this development is not reflected in people’s perceptions of wealth inequality, as the public tends to underestimate it. Research suggests that inequality estimates are derived from personal reference groups, which, as we propose, are expanded by social network site (SNS) use. As content on SNSs frequently revolves around events of consumption, signaling enhanced overall population wealth, this study tests the hypothesis that SNS use distorts inequality perceptions downward, i.e., increases the perception of societal equality. Responses of 534 survey participants in the United States confirm that SNS use negatively predicts perceived inequality. The relationship is stronger the more SNS users perceive the content they encounter online as real, supporting the assumption that observing other people’s behavior online lowers estimates of nationwide wealth inequality. These findings provide novel insights on inequality misperceptions by suggesting individuals’ SNS use as a new predictor of perceived wealth inequality.
Online businesses are increasingly relying on targeted advertisements as a revenue stream, which might lead to privacy concerns and hinder product adoption. Therefore, it is crucial for online companies to understand which types of targeted advertisements consumers will accept. In recent years, users have been increasingly targeted by political advertisements, which has caused adverse reactions in media and society. Nonetheless, few studies experimentally investigate user privacy concerns and their role in acceptance decisions in response to targeted political advertisements. To fill this gap, we explore the magnitude of privacy concerns towards targeted political ads compared to “traditional” targeting in the product context. Surprisingly, we find no notable differences in privacy concerns between these data use purposes. In the next step, user preferences over ad types are elicited with the help of a discrete choice experiment in the mobile app adoption context. Our findings suggest that while targeted political advertising is somewhat less desirable than targeted product advertising, the odds of choosing an app are statistically insignificant between two data use purposes. Together, these results contribute to a better understanding of users’ privacy concerns and preferences in the context of targeted political advertising online.
To date, sex and gender differences play only a minor role in medical research and practice, thereby putting individuals’ health at risk. Gender-specific medicine, or the practice of taking these differences into account when conducting research and treating patients so far is being discussed primarily by experts. With people increasingly using social media such as Twitter for sharing and searching for health-related information online, Twitter can potentially educate about gender-specific medicine. However, little is known about the information circulation and the structure of interactions on the Twitter network discussing this topic. Results of a network analysis show that the network exhibits a community-structure, with information exchange being limited and concentrated in silos. This indicates that there is untapped potential for acquiring new information by users through interacting with individuals outside their community. Public health officials may benefit from this insight and tailor online campaigns to enhance awareness on gender-specific medicine.
Unternehmensleitbilder sind zu einem beliebten strategischen Instrument geworden, dem eine motivationssteigernde Wirkung zugeschrieben wird. In KMU und Startups wird die Notwendigkeit von Leitbildern infrage gestellt, da entsprechende Inhalte in der persönlichen Führung vermittelt werden. Doch gerade die gemeinsame Erstellung eines Leitbilds kann dessen Akzeptanz sowie die Mitarbeitermotivation erhöhen. Entsprechend verfolgen wir einen explorativen Aktionsforschungsansatz und entwickelten in einem Workshop mit Mitarbeitern eines in Berlin ansässigen E-Commerce-Startups ein Leitbild. Eine Woche vor und nach dem Workshop wurde die Motivation der Mitarbeiter quantitativ mit Hinblick auf Engagement, Mitarbeiterzufriedenheit, Commitment und Kündigungsabsicht gemessen. Unsere Ergebnisse legen nahe, dass die gemeinsame Formulierung eines Leitbilds einen signifikanten positiven Effekt auf die Mitarbeitermotivation hat, insbesondere für Mitarbeiter mit einem niedrigen initialen Motivationsniveau.