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Throughout its empirical research history eye movement research has always been aware of the differences in reading behavior induced by individual differences and task demands. This work introduces a novel comprehensive concept of reading strategy, comprising individual differences in reading style and reading skill as well as reader goals. In a series of sentence reading experiments recording eye movements, the influence of reading strategies on reader- and word-level effects assuming distributed processing has been investigated. Results provide evidence for strategic, top-down influences on eye movement control that extend our understanding of eye guidance in reading.
The present study explored the perceptual span (i.e., the physical extent of an area from which useful visual information is extracted during a single fixation) during the reading of Chinese sentences in 2 experiments. In Experiment 1, we tested whether the rightward span can go beyond 3 characters when visually similar masks were used. Results showed that Chinese readers needed at least 4 characters to the right of fixation to maintain a normal reading behavior when visually similar masks were used and when characters were displayed in small fonts, indicating that the span is dynamically influenced by masking materials. In Experiments 2 and 3, we asked whether the perceptual span varies as a function of font size in spaced (German) and unspaced (Chinese) scripts. Results clearly suggest perceptual span depends on font size in Chinese, but we failed to find such evidence for German. We propose that the perceptual span in Chinese is flexible; it is strongly constrained by its language-specific properties such as high information density and lack of word spacing. Implications for saccade-target selection during the reading of Chinese sentences are discussed.