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Organizations increasingly use social media and especially social networking sites (SNS) to support their marketing agenda, enhance collaboration, and develop new capabilities. However, the success of SNS initiatives is largely dependent on sustainable user participation. In this study, we argue that the continuance intentions of users may be gender sensitive. To theorize and investigate gender differences in the determinants of continuance intentions, this study draws on the expectation-confirmation model, the uses and gratification theory, as well as the self-construal theory and its extensions. Our survey of 488 users shows that while both men and women are motivated by the ability to self enhance, there are some gender differences. Specifically, while women are mainly driven by relational uses, such as maintaining close ties and getting access to social information on close and distant networks, men base their continuance intentions on their ability to gain information of a general nature. Our research makes several contributions to the discourse in strategic information systems literature concerning the use of social media by individuals and organizations. Theoretically, it expands the understanding of the phenomenon of continuance intentions and specifically the role of the gender differences in its determinants. On a practical level, it delivers insights for SNS providers and marketers into how satisfaction and continuance intentions of male and female SNS users can be differentially promoted. Furthermore, as organizations increasingly rely on corporate social networks to foster collaboration and innovation, our insights deliver initial recommendations on how organizational social media initiatives can be supported with regard to gender-based differences.
Wie hängen Vertrauen, Konsumeinstellungen und Verhalten bezüglich Fairtrade zusammen?
Dies ist die grundlegende Frage, mit der sich diese Arbeit beschäftigt. Lea Dirkwinkel analysiert die Fragestellung am Beispiel des Fairtrade-Labels, das als Symbol für das Produktzertifizierungssystem von Fairtrade International steht und das bekannteste Beispiel der Fairtrade-Bewegung darstellt.
Die Forschungsfrage wird einerseits zurückgeführt auf die Tatsache, dass die Qualität von Fairtrade-Gütern durch Konsumenten nicht erfasst werden kann, und andererseits durch die sogenannte Einstellungs-Verhaltens-Lücke begründet. Die Einstellungs-Verhaltens-Lücke beschreibt die kognitive Dissonanz zwischen positiven ethischen Einstellungen und Kaufintentionen sowie dem tatsächlichen Kaufverhalten und widerspricht traditionellen Einstellungs-Verhaltens-Modellen, die besagen, dass die Einstellung das Verhalten von Menschen bestimmt. Beide zuvor genannten Aspekte begründen in der Marketingtheorie die Relevanz von Vertrauen für den Konsum von Fairtrade-Produkten, aber auch anderen nachhaltigen Gütern.
Die Analyse basiert auf einer Online-Datenerhebung und erfolgte anhand der Kombination aus Conjoint Analyse und Strukturgleichungsanalyse. Die innovative methodische Vorgehensweise lieferte sowohl für die Marketingforschung als auch für die Praxis relevante Ergebnisse. Zum einem wird die wichtige Rolle von Vertrauen für den Fairtrade-Konsum bestätigt; zum anderen erklärt die Arbeit, wie sich Fairtrade-Vertrauen auswirkt. Das Vertrauen in das Fairtrade-Label stellt den Ausgangspunkt für Vertrauensbeziehungen zwischen Fairtrade und den Konsumenten dar und wird auf die zertifizierten Produkte übertragen.
Empfehlungen, die sich daraus ergeben, konzentrieren sich auf Maßnahmen, die das Vertrauen in Fairtrade-Labels stärken, z.B. durch die Reduzierung der Anzahl verschiedener Labels oder die verstärkte Kommunikation der Unabhängigkeit von Zertifizierungsorganisationen.
Trends in der ERP Branche
(2017)
Reaching the Sustainable Development Goals requires a fundamental socio-economic transformation accompanied by substantial investment in low-carbon infrastructure. Such a sustainability transition represents a non-marginal change, driven by behavioral factors and systemic interactions. However, typical economic models used to assess a sustainability transition focus on marginal changes around a local optimum, whichby constructionlead to negative effects. Thus, these models do not allow evaluating a sustainability transition that might have substantial positive effects. This paper examines which mechanisms need to be included in a standard computable general equilibrium model to overcome these limitations and to give a more comprehensive view of the effects of climate change mitigation. Simulation results show that, given an ambitious greenhouse gas emission constraint and a price of carbon, positive economic effects are possible if (1) technical progress results (partly) endogenously from the model and (2) a policy intervention triggering an increase of investment is introduced. Additionally, if (3) the investment behavior of firms is influenced by their sales expectations, the effects are amplified. The results provide suggestions for policy-makers, because the outcome indicates that investment-oriented climate policies can lead to more desirable outcomes in economic, social and environmental terms.
In many European countries, labor markets are characterized by high regional disparities in terms of unemployment rates on the one hand and low geographical mobility among the unemployed on the other hand. In order to counteract the geographical mismatch of workers, the German active labor market policy offers a subsidy covering moving costs to incentivize unemployed job seekers to search/accept jobs in distant regions. Based on administrative data, this study provides the first empirical evidence on the impact of this subsidy on participants' prospective labor market outcomes. We use an instrumental variable approach to take endogenous selection based on observed and unobserved characteristics into account when estimating causal treatment effects. We find that unemployed job seekers who participate in the subsidy program and move to a distant region receive higher wages and find more stable jobs compared to non-participants. We show that the positive effects are (to a large extent) the consequence of a better job match due to the increased search radius of participants.
Seizing long-term growth opportunities is both a key goal of and a challenge for companies at the same time. Saturated markets and shorter product lifecycles have changed market dynamics over the past decades, in such a way that competition on price or quality leadership has receded into the background. Instead, firms increasingly depend on the successful development of new business fields and strong brands to retain customers and spur growth. Thus, the two pillars of business development and brand management have become core strategic functions.
By focusing on innovation – a key dimension of business development – this book analyzes the interrelations between innovation and brand management and the ways in which both functions can benefit from each other. Innovations are considered crucial for building brand equity and revitalizing brand images in the long term, while vice versa, branding could facilitate consumer adoption of a newly launched innovative product or service. Since a brand is a first quality signal, it could act as a vehicle for consumers to reduce the risks and uncertainty associated with a novel product from a consumer's perspective and encourage product trial.
This book empirically investigates whether such interdependencies exist and how managers can make use of them to best leverage their company’s innovation and branding efforts. In particular, the author examines the interplay between innovation and brand management by analyzing (1) how innovations impact consumer attitudes towards the (parent) brand and its brand images, (2) how branding an innovation facilitates its market success, and (3) how building brand equity can serve as a buffer against impacts from adverse events such as a product scandal.
Its findings are highly relevant from a managerial and a theoretical perspective. They provide managers with guidance on two key aspects of business development and innovation management: One, how is innovation employed in order to best enhance a brand's equity (e.g., to revitalize its brand image)? Two, how to choose whether to leverage an existing brand or to develop a new brand in order to facilitate consumer adoption of a new innovation?
Der Erfolg eines Finanzinstituts im Kreditgeschäft mit Firmenkunden wird maßgeblich von der Fähigkeit bestimmt, die künftige Bonität von Unternehmen einzuschätzen. Durch eine zunehmend starke Regulierung und einen sich verschärfenden Wettbewerb gewinnen prognosestarke Kreditrisikomodelle weiter an Bedeutung. Sowohl in der theoretischen Forschung als auch in der Regulierungspraxis, wie in der Kreditwirtschaft insgesamt, dominieren jedoch seit Jahrzehnten Modelle und Verfahren der Ausfallprognose, welche eine starke Vergangenheitsorientierung implizieren. Dies betrifft im Grunde die gesamte betriebswirtschaftliche Krisenforschung.
Dieses Spannungsfeld – einhergehend mit einer mangelnden theoretischen Fundierung bisheriger Ansätze zur Bonitätsprognose – greift der Autor auf, indem er die Logik des Unternehmensbewertungsmodells von Schwartz/Moon (2001) auf die Ausfallprognose von Unternehmen überträgt. Erweiterungen dieses Modells, etwa um die Berücksichtigung qualitativer Einflussfaktoren wie der Managementqualität, resultieren im Potsdamer Modell zur simulativen Prognose der Ausfallwahrscheinlichkeit von Unternehmen. Ausgangspunkt des Verfahrens bildet die Monte Carlo Simulation, wodurch – im Gegensatz zu traditionellen Verfahren der Insolvenzprognose – ökonomisch fundierte Ursache-Wirkungszusammenhänge einen Ausfall definieren. Die empirische Untersuchung verdeutlicht das große Potenzial des Modells und damit einhergehend die Notwendigkeit eines Paradigmenwechsels bei der Prognose der Ausfallwahrscheinlichkeit von Unternehmen.