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Organizations continue building virtual working teams (Teleworkers) to become more dynamic as part of their strategic innovation, with great benefits to individuals, business and society. However, during such transformations it is important to note that effective knowledge communication is particularly difficult in distributed environments as well as in non-interactive settings, because the interlocutors cannot use gestures or mimicry and have to adapt their expressions without receiving any feedback, which may affect the creation of tacit knowledge. Collective Intelligence appears to be an encouraging alternative for creating knowledge. However, in this scenario it faces an important goal to be achieved, as the degree of ability of two or more individuals increases with the need to overcome barriers through the aggregation of separately processed information, whereby all actors follow similar conditions to participate in the collective. Geographically distributed organizations have the great challenge of managing people’s knowledge, not only to keep operations running, but also to promote innovation within the organization in the creation of new knowledge. The management of knowledge from Collective Intelligence represents a big difference from traditional methods of information allocation, since managing Collective Intelligence poses new requirements. For instance, semantic analysis has to merge information, coming both from the content itself and the social/individual context, and in addition, the social dynamics that emerge online have to be taken into account. This study analyses how knowledge-based organizations working with decentralized staff may need to consider the cognitive styles and social behaviors of individuals participating in their programs to effectively manage knowledge in virtual settings. It also proposes assessment taxonomies to analyze online comportments at the levels of the individual and community, in order to successfully identify characteristics to help evaluate higher effectiveness of communication. We aim at modeling measurement patterns to identify effective ways of interaction of individuals, taking into consideration their cognitive and social behaviors.
Organizations continue to assemble and rely upon teams of remote workers as an essential element of their business strategy; however, knowledge processing is particular difficult in such isolated, largely digitally mediated settings. The great challenge for a knowledge-based organization lies not in how individuals should interact using technology but in how to achieve effective cooperation and knowledge exchange. Currently more attention has been paid to technology and the difficulties machines have processing natural language and less to studies of the human aspect—the influence of our own individual cognitive abilities and preferences on the processing of information when interacting online. This thesis draws on four scientific domains involved in the process of interpreting and processing massive, unstructured data—knowledge management, linguistics, cognitive science, and artificial intelligence—to build a model that offers a reliable way to address the ambiguous nature of language and improve workers’ digitally mediated interactions. Human communication can be discouragingly imprecise and is characterized by a strong linguistic ambiguity; this represents an enormous challenge for the computer analysis of natural language. In this thesis, I propose and develop a new data interpretation layer for the processing of natural language based on the human cognitive preferences of the conversants themselves. Such a semantic analysis merges information derived both from the content and from the associated social and individual contexts, as well as the social dynamics that emerge online. At the same time, assessment taxonomies are used to analyze online comportment at the individual and community level in order to successfully identify characteristics leading to greater effectiveness of communication. Measurement patterns for identifying effective methods of individual interaction with regard to individual cognitive and learning preferences are also evaluated; a novel Cyber-Cognitive Identity (CCI)—a perceptual profile of an individual’s cognitive and learning styles—is proposed. Accommodation of such cognitive preferences can greatly facilitate knowledge management in the geographically dispersed and collaborative digital environment. Use of the CCI is proposed for cognitively labeled Latent Dirichlet Allocation (CLLDA), a novel method for automatically labeling and clustering knowledge that does not rely solely on probabilistic methods, but rather on a fusion of machine learning algorithms and the cognitive identities of the associated individuals interacting in a digitally mediated environment. Advantages include: a greater perspicuity of dynamic and meaningful cognitive rules leading to greater tagging accuracy and a higher content portability at the sentence, document, and corpus level with respect to digital communication.