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Organizations increasingly use social media and especially social networking sites (SNS) to support their marketing agenda, enhance collaboration, and develop new capabilities. However, the success of SNS initiatives is largely dependent on sustainable user participation. In this study, we argue that the continuance intentions of users may be gender sensitive. To theorize and investigate gender differences in the determinants of continuance intentions, this study draws on the expectation-confirmation model, the uses and gratification theory, as well as the self-construal theory and its extensions. Our survey of 488 users shows that while both men and women are motivated by the ability to self enhance, there are some gender differences. Specifically, while women are mainly driven by relational uses, such as maintaining close ties and getting access to social information on close and distant networks, men base their continuance intentions on their ability to gain information of a general nature. Our research makes several contributions to the discourse in strategic information systems literature concerning the use of social media by individuals and organizations. Theoretically, it expands the understanding of the phenomenon of continuance intentions and specifically the role of the gender differences in its determinants. On a practical level, it delivers insights for SNS providers and marketers into how satisfaction and continuance intentions of male and female SNS users can be differentially promoted. Furthermore, as organizations increasingly rely on corporate social networks to foster collaboration and innovation, our insights deliver initial recommendations on how organizational social media initiatives can be supported with regard to gender-based differences.
Visual Social Networking Sites (SNSs) enable users to present themselves favorably to gain likes and the attention of others. Especially, Instagram is known for its focus on beauty, fitness, fashion, and dietary topics. Although a large body of research reports negative weight-related outcomes of SNS usage (e.g., body dissatisfaction, body image concerns), studies examining how SNS usage relates to these outcomes are scarce. Based on the visual normalization theory, we argue that SNS content facilitates normalization of so-called thin- and fit-ideals, thereby leading to biased perceptions of the average body weight in society. Therefore, this study tests whether Instagram use is associated with perceiving that the average person weighs less. Responses of 181 survey participants confirm that Instagram use is negatively related to average weight perception of both women and men. These findings contribute to the growing body of research on how SNS use relates to negative weight-related outcomes.
Previous research offers equivocal results regarding the effect of
social networking site use on individuals’ self-esteem. We con-
duct a systematic literature review to examine the existing litera-
ture and develop a theoretical framework in order to classify the
results. The framework proposes that self-esteem is affected by
three distinct processes that incorporate self-evaluative informa-
tion: social comparison processes, social feedback processing,
and self-reflective processes. Due to particularities of the social
networking site environment, the accessibility and quality of self-
evaluative information is altered, which leads to online-specific
effects on users’ self-esteem. Results of the reviewed studies
suggest that when a social networking site is used to compare
oneself with others, it mostly results in decreases in users’ self-
esteem. On the other hand, receiving positive social feedback
from others or using these platforms to reflect on one’s own self is
mainly associated with benefits for users’ self-esteem.
Nevertheless, inter-individual differences and the specific activ-
ities performed by users on these platforms should be considered
when predicting individual effects.
Given the rising popularity of social networking sites (SNSs), the influence of these platforms on the subjective well-being (SWB) of their users is an emerging topic in information systems research. Building on the norm of reciprocity and the social functional approach to positive emotions, we posit that targeted reciprocity-evoking forms of SNS activities are best suited to promote users’ positive emotions. The favourable potential of these activities is likely to be particularly pronounced among adolescents who pay special attention to social acceptance, which can be channelled with the help of reciprocal communication. Therefore, we conducted a quantitative 7-day diary study of 162 adolescent Facebook users attending German schools, looking at the impact of their daily SNS activities on their SWB. Based on a linear mixed model analysis, our results confirm a positive link between targeted reciprocity-evoking activities – such as chatting, giving and receiving feedback – and adolescents’ positive emotions. Our findings provide a reassuring perspective on the implications of the sociotechnical design of SNS communication channels. Specifically, by encouraging targeted activities, providers, users, and other stakeholders can ensure the beneficial impact of this technology on users’ SWB.
Widespread on social networking sites (SNSs), envy has been linked to an array of detrimental outcomes for users’ well-being. While envy has been considered a status-related emotion and is likely to be experienced in response to perceiving another’s higher status, there is a lack of research exploring how status perceptions influence the emergence of envy on SNSs. This is important because SNSs typically quantify social interactions and reach with metrics that indicate users’ relative rank and status in the network. To understand how status perceptions impact SNS users, we introduce a new form of metric-based digital status rooted in SNS metrics that are available and visible on a platform. Drawing on social comparison theory and status literature, we conducted an online experiment to investigate how different forms of status contribute to the proliferation of envy on SNSs. Our findings shed light on how metric-based digital status influences feelings of envy on SNSs. Specifically, we could show that metric-based digital status impacts envy through increasing perceptions of others’ socioeconomic and sociometric statuses. Our study contributes to the growing discourse on the negative outcomes associated with SNS use and its consequences for users and society.
Online businesses are increasingly relying on targeted advertisements as a revenue stream, which might lead to privacy concerns and hinder product adoption. Therefore, it is crucial for online companies to understand which types of targeted advertisements consumers will accept. In recent years, users have been increasingly targeted by political advertisements, which has caused adverse reactions in media and society. Nonetheless, few studies experimentally investigate user privacy concerns and their role in acceptance decisions in response to targeted political advertisements. To fill this gap, we explore the magnitude of privacy concerns towards targeted political ads compared to “traditional” targeting in the product context. Surprisingly, we find no notable differences in privacy concerns between these data use purposes. In the next step, user preferences over ad types are elicited with the help of a discrete choice experiment in the mobile app adoption context. Our findings suggest that while targeted political advertising is somewhat less desirable than targeted product advertising, the odds of choosing an app are statistically insignificant between two data use purposes. Together, these results contribute to a better understanding of users’ privacy concerns and preferences in the context of targeted political advertising online.
With the surging reliance on videoconferencing tools, users may find themselves staring at their reflections for hours a day. We refer to this phenomenon as self-referential information (SRI) consumption and examine its consequences and the mechanism behind them. Building on self-awareness research and the strength model of self-control, we argue that SRI consumption heightens the state of self-awareness and thereby depletes participants’ mental resources, eventually undermining virtual meeting (VM) outcomes. Our findings from a European employee sample revealed contrary effects of SRI consumption across speaker vs listener roles. Engagement with self-view is positively associated with self-awareness, which, in turn, is negatively related to satisfaction with VM process, perceived productivity, and enjoyment. Looking at the self while listening to others exhibits adverse direct and indirect (via self-awareness) effects on VM outcomes. However, looking at the self when speaking exhibits positive direct effects on satisfaction with VM process and enjoyment.
Since the beginning of the recent global refugee crisis, researchers have been tackling many of its associated aspects, investigating how we can help to alleviate this crisis, in particular, using ICTs capabilities. In our research, we investigated the use of ICT solutions by refugees to foster the social inclusion process in the host community. To tackle this topic, we conducted thirteen interviews with Syrian refugees in Germany. Our findings reveal different ICT usages by refugees and how these contribute to feeling empowered. Moreover, we show the sources of empowerment for refugees that are gained by ICT use. Finally, we identified the two types of social inclusion benefits that were derived from empowerment sources. Our results provide practical implications to different stakeholders and decision-makers on how ICT usage can empower refugees, which can foster the social inclusion of refugees, and what should be considered to support them in their integration effort.
Since the beginning of the recent global refugee crisis, researchers have been tackling many of its associated aspects, investigating how we can help to alleviate this crisis, in particular, using ICTs capabilities. In our research, we investigated the use of ICT solutions by refugees to foster the social inclusion process in the host community. To tackle this topic, we conducted thirteen interviews with Syrian refugees in Germany. Our findings reveal different ICT usages by refugees and how these contribute to feeling empowered. Moreover, we show the sources of empowerment for refugees that are gained by ICT use. Finally, we identified the two types of social inclusion benefits that were derived from empowerment sources. Our results provide practical implications to different stakeholders and decision-makers on how ICT usage can empower refugees, which can foster the social inclusion of refugees, and what should be considered to support them in their integration effort.