Refine
Has Fulltext
- no (7) (remove)
Year of publication
- 2015 (7) (remove)
Document Type
- Article (7) (remove)
Keywords
- Ferdinand de Saussure (1)
- Internet (1)
- Plato´s Cratylus (1)
- Social Networking Sites (1)
- Tunisian Revolution (1)
- anachronism (1)
- conceptual history (1)
- deaf-mutes (1)
- filosofía sensualista (1)
- language and abstraction (1)
Institute
- Institut für Romanistik (7) (remove)
The paper aims at considering characteristics from one field of contemporary visual studies that has for a long time been neglected in academic research: Pictorial signs on Social Network Sites (SNS) are an outstanding class of semiotic resources that is greatly shaped by processes of technological and collective sign production and distribution. A brief examination of the scholarly research on the pragmatics and semiotics of pictorial signs on SNS shows that the heterogeneity of visual signs is often neglected and that it mostly concentrates on one aspect of these pictorial signs: their technological production or their purpose for individual self-disclosure. The paper therefore considers the semiosis of pictorial signs on SNS in a holistic perspective as one the one hand produced by individual and collective meaning making as well as on the other hand a product of technological framing. It therefore develops a techno-semiotic pragmatic account that takes into consideration both processes. Starting from a prominent class of pictorial signs on SNS during Tunisian Revolution, the Tunisian Flag graphics, the paper than shows that communicative and social interaction functions on the graphic interface of SNS (‘like’-function, sharing and commenting option) are not only directly inscribed into the pictorial frame, but also greatly influence the reading of a pictorial sign. The location of images on the SNS’ interface has an impact on its meaning and on the social functions of a pictorial sign, as profile pictures are directly linked to the online identity of the user. Through technological sign processing, the polysemy of the image is reduced. We therefore consider the images on the one hand as individual self-narratives and on the other as instances of SNS’ visual culture that brings out dominant visual codes but also allows social and political movements to spread.
Ramón Campos fue un autor muy influenciado por la corriente sensualista del
pensamiento lingüístico francés, el que había incluso llevado a sus extremos más
radicales. Para él, la abstracción se llevaba a cabo por medio de las palabras, del
lenguaje articulado, sin intervención del pensamiento. Los nombres adjetivos son en su
origen sustantivos. La memoria y la formación de las ideas generales son efectos del
don de la palabra, y de ningún modo operaciones del pensamiento. El lenguaje de
acción no es suficiente para la operación de la abstracción. La tendencia del
pensamiento hacia la concretización hace cundir las abstracciones. Ninguna palabra
dependiente o referencial es palabra primitiva. Estas ideas se reafirman también en el
contexto de su obra De la desigualdad personal en la sociedad civil donde sirven de
base para una nueva ética de la comunicación. Estudiaré el concepto de ‘el don de la
palabra’, que en este contexto es el instrumento único de la abstracción o
descomposición, capaz de partir el pensamiento en dos facultades o potencias
diferentes, ‘imaginación’ y ‘memoria’.