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Institute
The hospitality industry worldwide is among the hardest-hit industries from the COVID-19 lockdowns. Initial theoretical and practical observations in the hospitality industry indicate that business model innovation (BMI) might be a solution to recover from and successfully cope with the COVID-19 crisis. Interestingly, some firms in the hospitality industry already started to successfully adapt their business models. This study explores the why and how of these successful recovery attempts through BMI by conducting a multiple case study of six hospitality firms in Austria. We rely on interview data from managers together with one of their main stammgasts for each case, which we triangulate with secondary data for the analysis. Findings show that BMI is applied during and after the crisis to create new revenue streams and secure a higher level of liquidity, with an important role of stammgasts.
My home is your castle
(2021)
Purpose
This paper aims to formulate the most probable future scenario for the accommodation sharing sector within the next five to ten years. It addresses the following six thematic aspects: relevance, different forms of accommodation sharing, users, hosts, platforms, and finally, industry regulation.
Design/methodology/approach
This study identifies the most likely holistic future scenario by conducting a two-stage Delphi study involving 59 expert panelists. It addresses 33 projections for six thematic sections of the accommodation sharing industry: relevance, different forms of accommodation sharing, users, hosts, platforms, and finally, industry regulation.
Findings
The results indicate that the number of shared accommodations and users of home-sharing will increase. Moreover, the cost advantage is the predominant driver for users to engage in the accommodation sharing segment, and for the hosts, the generation of an extra income is the primary incentive. Finally, the regulation within this industry is expected to be more effective in the foreseeable future.
Practical implications
The results are critical, not only to advance our theoretical understanding and stimulate critical discussions on the long-term development of accommodation sharing but also to assist governments and policymakers who have an interest in developing and regulating this sector and developers seeking business opportunities.
Originality/value
While there is ample knowledge about the past and current development of accommodation sharing in tourism, little is understood about its potential future development and implications for consumers, the economy, and society. To date, no scientific research is available that develops scenarios about the future of accommodation sharing.
Digitizing grocery retailing
(2021)
Multiple emerging technologies both threaten grocers and offer them attractive opportunities to enhance their value propositions, improve processes, reduce costs, and therefore generate competitive advantages. Among the variety of technological innovations and considering the scarcity of resources, it is unclear which technologies to focus on and where to implement them in the value chain. To develop the most probable technology forecast that addresses the application of emerging technologies in the grocery value chain within the current decade, we conduct a two-stage Delphi study. Our results suggest a high relevance of almost all technologies. The panel is only skeptical about three specific projections. As a consequence, grocers are advised to build up knowledge regarding the application of these technologies in the most promising areas of their value chain.
Technological change and development have been ongoing in the motion picture industry since its beginnings some 125 years ago. What further advancements of digitalization can be expected over the next decade and what are its implications for the industry’s value chain? To answer this question, we conducted an international two-stage Delphi study. The results suggested a more frequent use of smartphones as cameras, the emergence of full digital film sets and digital star avatars, as well as advancements in VR-based and interactive movies. The findings imply challenges for traditional players in the motion picture value chain. Production technology becomes both simpler and more complex, leading to the threat of new entrants.
Business and management research on scenarios has been highly productive over the decades but led to a complex literature that is hard to oversee. To organize the field and identify distinguishable research clusters, we conducted a co-citation analysis focusing on the long-term history of research. We compare our findings with a previously published bibliographic coupling, focusing on the more recent research to trace its development over time. Our study revealed six research clusters: (1) Planning the Future with Scenarios, (2) Scenario Planning in Strategic Management, (3) Reinforcing the Scenario Technique, (4) Integration of Scenario Planning and MCDA, (5) Combination of Different Methods, and (6) Decision-making through Stochastic Programming, whereas the bibliographic coupling generated 11 clusters. Some former research clusters were divided into separate new clusters, while others were united. Additionally, completely new clusters emerged. Future research on scenarios is expected (1) to further differentiate into strategy and operations, (2) to be based on “behavioral futures” or “behavioral foresight” as a new research stream, (3) to advance the scenario technique methodically and include new specific scenario generation methods, and (4) to put forth new application areas.
Research on corporate entrepreneurship—venturing activities by established corporations—has received increasing scholarly attention. We employ bibliometric methods to analyze the literature on corporate entrepreneurship published over the last five decades. Based on the results of citation and co-citation analyses, we reveal central works in the field and how they are interconnected. We investigate the underlying intellectual structure of the field. Our findings provide evidence of the growing maturity and interdisciplinarity of corporate entrepreneurship and provide insight into research themes. We find that resource-based view and its extensions still remain the predominant theoretical perspectives in the field. Drawing on these findings, we suggest directions for future research.
The sharing economy gains momentum and develops a major economic impact on traditional markets and firms. However, only rudimentary theoretical and empirical insights exist on how sharing networks, i.e., focal firms, shared goods providers and customers, create and capture value in their sharing-based business models. We conduct a qualitative study to find key differences in sharing-based business models that are decisive for their value configurations. Our results show that (1) customization versus standardization of shared goods and (2) the centralization versus particularization of property rights over the shared goods are two important dimensions to distinguish value configurations. A second, quantitative study confirms the visibility and relevance of these dimensions to customers. We discuss strategic options for focal firms to design value configurations regarding the two dimensions to optimize value creation and value capture in sharing networks. Firms can use this two-dimensional search grid to explore untapped opportunities in the sharing economy.
Urban air mobility
(2021)
The growing global demand for efficient and sustainable urban mobility in metropolitan areas has created innovative approaches to new modes of transportation and vehicles. Using the Delphi method, this study explored the prospective development of urban air mobility (UAM), specifically the emergence of air taxis or vertical take-off and landing (VTOLs). The two-staged study examined 25 projections regarding technological and infrastructural aspects to propose a future scenario for UAM and air taxis for the next 5-10 years. The questioned experts confirmed most of the proposed statements from both areas but were undetermined regarding certain technological aspects. Considering the crucial impacts of regulation and certification as well as consumer perception and acceptance for UAM and air taxis, further research on these topics and their correlation is suggested.
Firms increasingly use ideas from online innovation communities to solve problems or to better address customer needs. However, in many cases the number of submitted ideas has exploded, it leads to an information overload that firms hardly can handle considering their limited cognitive resources. Therefore, we use the Elaboration Likelihood Model to distinguish between the quick and lean idea preselection process as a peripheral route of information processing and the subsequent idea review process as a central route of information processing. In our empirical study with a sample of more than 163,000 ideas collected from the Xiaomi MIUI community, we analyse influencing factors that increase the likelihood of ideas being preselected or reviewed. Results show that user status, user initiative contribution, and community recognition have a significantly positive influence on idea preselction, whereas user response contribution has no influence. Idea presentation characteristics have an inverted U-curve relationship with idea adoption. Community absorptive capacity has a moderate effect on the curvilinear relationship between idea description length and idea adoption.
In coherence with the progressive digitalization of all areas of life, the Internet of Things (IoT) is a flourishing concept in both research and practice. Due to the increasing scholarly attention, the literature landscape has become scattered and fragmented. With a focus on the commercial application of the IoT and corresponding research, we employ a co-citation analysis and literature review to structure the field. We find and describe 19 research themes. To consolidate the extant research, we propose a research framework, which is based on a theoretical implementation process of IoT as a concept, specific IoT applications, or architectures integrated in an adapted input–process–output model. The main variables of the model are an initial definition and conceptualization of an IoT concept (input), which goes through an evaluation process (process), before it is implemented and can have an impact in practice (output). The paper contributes to interdisciplinary research relating to a business and management perspective on IoT by providing a holistic overview of predominant research themes and an integrative research framework.