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The B fields in OB stars (BOB) survey is an ESO large programme collecting spectropolarimetric observations for a large number of early-type stars in order to study the occurrence rate, properties, and ultimately the origin of magnetic fields in massive stars. As of July 2014, a total of 98 objects were observed over 20 nights with FORS2 and HARPSpol. Our preliminary results indicate that the fraction of magnetic OB stars with an organised, detectable field is low. This conclusion, now independently reached by two different surveys, has profound implications for any theoretical model attempting to explain the field formation in these objects. We discuss in this contribution some important issues addressed by our observations (e.g., the lower bound of the field strength) and the discovery of some remarkable objects.
When dealing with issues that are of high so-cietal relevance, Earth sciences still face a lack of accep-tance, which is partly rooted in insufficient communicationstrategies on the individual and local community level. Toincrease the efficiency of communication routines, sciencehas to transform its outreach concepts to become more awareof individual needs and demands. The “encoding/decoding”concept as well as critical intercultural communication stud-ies can offer pivotal approaches for this transformation.