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The aim of this article is to investigate the variability in following a textual pattern concerning the text type "portrait" in the press. Grounded on the assumption that the journalistic standard task to portray a person can be realized very differently, the varieties of portraying are brought into focus. In order to describe them three different approaches are selected: (1) a comprehensive text-linguistic approach (variability of textual patterns) makes a frame for analyses based on distinctions by (2) variety linguistics (kinds of language in the press) and (3) media sciences (plans for journalism)
So far, text linguistics has not shown any particular interest in the topic of satire, which appears to be narrowly defined in the media text type "satirical commentary" and to need little clarification. This view overlooks the fact that a satirical press, making use of almost all available journalistic text types, has existed for a long time. The aspects of the analysis discussed in this article provide a justification for why research on satire should be undertaken not only in literary studies, but also in text linguistics