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- Digitale Plattformen (6)
- Industrie 4.0 (6)
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- E-Mail Tracking (4)
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Email tracking allows email senders to collect fine-grained behavior and location data on email recipients, who are uniquely identifiable via their email address. Such tracking invades user privacy in that email tracking techniques gather data without user consent or awareness. Striving to increase privacy in email communication, this paper develops a detection engine to be the core of a selective tracking blocking mechanism in the form of three contributions. First, a large collection of email newsletters is analyzed to show the wide usage of tracking over different countries, industries and time. Second, we propose a set of features geared towards the identification of tracking images under real-world conditions. Novel features are devised to be computationally feasible and efficient, generalizable and resilient towards changes in tracking infrastructure. Third, we test the predictive power of these features in a benchmarking experiment using a selection of state-of-the-art classifiers to clarify the effectiveness of model-based tracking identification. We evaluate the expected accuracy of the approach on out-of-sample data, over increasing periods of time, and when faced with unknown senders. (C) 2018 Elsevier B.V. All rights reserved.
The idea of the continuous improvement process (CIP) helps companies to continuously improve their operation and thereby contributes to their competitiveness. Through digi tization, new potentials emerge to solve known CIP issues. This contribution specifically addresses the individual motivation of employees to contribute to the CIP. Typically, related initiatives lack contributions over time. The use of gamification is a promising way to achieve continuous participation by addressing the individual needs of participants. While the use of extrinsic motivation elements is common in practice, the idea of this approach is to specifically address intrinsic motivations which serve as a long-term motivator. This article contributes to a gam-ification concept for the continuous improvement process. The main results include an adapted CIP, a gamification concept, and a market mechanism. Furthermore, the concept is implemented and demonstrated as a prototype in an online platform.
The paper deals with the increasing growth of embedded systems and their role within structures similar to the Internet (Internet of Things) as those that provide calculating power and are more or less appropriate for analytical tasks. Faced with the example of a cyber-physical manufacturing system, a common objective function is developed with the intention to measure efficient task processing within analytical infrastructures. A first validation is realized on base of an expert panel.
Die optimale Dimensionierung von IT-Hardware stellt Entscheider aufgrund der stetigen Weiterentwicklung zunehmend vor Herausforderungen. Dies gilt im Speziellen auch für Analytics-Infrastrukturen, die zunehmend auch neue Software zur Analyse von Daten einsetzen, welche in den Ressourcenanforderungen stark variieren. Damit eine flexible und gleichzeitig effiziente Gestaltung von Analytics-Infrastrukturen erreicht werden kann, wird ein dynamisch arbeitendes Architekturkonzept vorgeschlagen, das Aufgaben auf Basis einer systemspezifischen Entscheidungsmaxime mit Hilfe einer Eskalationsmatrix verteilt und hierfür Aufgabencharakteristiken sowie verfügbare Hardwareausstattungen entsprechend ihrer Auslastung berücksichtigt.
Public blockchain
(2020)
Blockchain has the potential to change business transactions to a major extent. Thereby, underlying consensus algorithms are the core mechanism to achieve consistency in distributed infrastructures. Their application aims for transparency and accountability in societal transactions. As a result of missing reviews holistically covering consensus algorithms, we aim to (1) identify prevalent consensus algorithms for public blockchains, and (2) address the resource perspective with a sustainability consideration (whereby we address the three spheres of sustainability). Our systematic literature review identified 33 different consensus algorithms for public blockchains. Our contribution is twofold: first, we provide a systematic summary of consensus algorithms for public blockchains derived from the scientific literature as well as real-world applications and systemize them according to their research focus; second, we assess the sustainability of consensus algorithms using a representative sample and thereby highlight the gaps in literature to address the holistic sustainability of consensus algorithms.
Software platforms allow for the extension of features by third-party contributors. Thereby, platform innovation is an important aspects of platforms attractiveness for users and complementors. While previous research focused the introduction of new features, the aspect of feature removal and discontinued features on software platforms has been disregarded. To explore the phenomenon and motivations for feature removal on software platforms, a review of recent literature is provided. To illustrate the existence of and motivations for feature removal, a case study of the browser platform Mozilla Firefox is presented. The results reveal feature removal to regularly occur on browser platforms for user- and developer-related features. Frequent reasons for feature removal involve unused features, security concerns, and bugs. Related motivations for feature removal are discussed from the platform owner's perspective. Implications for complementors and users are highlighted.
Digitale Plattformen finden zunehmende Verbreitung in unterschiedlichen Industriezweigen. Immer mehr Unternehmen sind an der Erschließung verbundener Potenziale für ihr Geschäft interessiert. Im Maschinen- und Anlagenbau wird die Vernetzung von Maschinen zunehmend ein Wettbewerbsfaktor für Hersteller. Der Einsatz digitaler Plattformen im Maschinen- und Anlagenbau bietet Herstellern Möglichkeiten zur gezielten Erweiterung des Geschäftsmodells. Für die Bereitstellung digitaler Plattformen können Unternehmen auf unterschiedliche Strategien zurückgreifen. Hierbei sollten Unternehmen die für ihre Konstellation geeignete Variante systematisch identifizieren, um die angestrebten Ziele zu erreichen. Die geeignete Strategie ist von einer Vielzahl an Faktoren abhängig. Als Grundlage für die Identifikation der geeigneten Strategie bietet dieser Beitrag eine systematische Untersuchung der möglichen Bereitstellungsstrategien für Unternehmen. Neben der theoretischen Systematisierung werden gegenwärtig genutzte Strategien am Beispiel des Maschinen- und Anlagenbaus in Deutschland vorgestellt. Zudem werden spezifische Merkmale, welche die Nutzung einer Strategie beeinflussen, als Ansatzpunkt für einen Strategieformulierungsprozess identifiziert. Im Maschinen- und Anlagenbau ist die Bereitstellung einer eigenen Plattform, insbesondere bei Großunternehmen vorherrschend. Die Strategien von KMU unterschieden sich von Großunternehmen.
Digital software platforms allow third parties to develop applications and thus extend their functionality. Platform owners provide platform boundary resources that allow for application development. For developers, platform integration, understood as the employment of platform resources, helps to realize application functionality effectively. Simultaneously, it requires integration effort and increases dependencies. Developers are interested to know whether integration contributes to success in hypercompetitive platform settings. While aspects of platform participation have been studied, research on a comprehensive notion of integration and related implications are missing. By proposing a platform integration model, this study supports a better understanding of integration. Concerning dynamics related to integration, effects were tested using information from over 82,000 Apple AppStore applications. Regression model analysis reveals that application success and customer satisfaction is positively influenced by platform integration. To achieve superior results, developers should address multiple aspects of integration, such as devices, data, the operating system, the marketplace as well as other applications, and provide updates. Finally, the study highlights the importance for all platform participants and their possibilities to employ integration as a strategic instrument.
Traditional production systems are enhanced by cyber-physical systems (CPS) and Internet of Things. A kind of next generation systems, those cyber-physical production systems (CPPS) are able to raise the level of autonomy of its production components. To find the optimal degree of autonomy in a given context, a research approach is formulated using a simulation concept. Based on requirements and assumptions, a cyber-physical market is modeled and qualitative hypotheses are formulated, which will be verified with the help of the CPPS of a hybrid simulation environment.
Shortening product development cycles and fully customizable products pose major challenges for production systems. These not only have to cope with an increased product diversity but also enable high throughputs and provide a high adaptability and robustness to process variations and unforeseen incidents. To overcome these challenges, deep Reinforcement Learning (RL) has been increasingly applied for the optimization of production systems. Unlike other machine learning methods, deep RL operates on recently collected sensor-data in direct interaction with its environment and enables real-time responses to system changes. Although deep RL is already being deployed in production systems, a systematic review of the results has not yet been established. The main contribution of this paper is to provide researchers and practitioners an overview of applications and to motivate further implementations and research of deep RL supported production systems. Findings reveal that deep RL is applied in a variety of production domains, contributing to data-driven and flexible processes. In most applications, conventional methods were outperformed and implementation efforts or dependence on human experience were reduced. Nevertheless, future research must focus more on transferring the findings to real-world systems to analyze safety aspects and demonstrate reliability under prevailing conditions.
The digitalization of value networks holds out the prospect of many advantages for the participating compa- nies. Utilizing information platforms, cross-company data exchange enables increased efficiency of collab- oration and offers space for new business models and services. In addition to the technological challenges, the fear of know-how leakage appears to be a significant roadblock that hinders the beneficial realization of new business models in digital ecosystems. This paper provides the necessary building blocks of digital participation and, in particular, classifies the issue of trust creation within it as a significant success factor. Based on these findings, it presents a solution concept that, by linking the identified building blocks, offers the individual actors of the digital value network the opportunity to retain sovereignty over their data and know-how and to use the potential of extensive networking. In particular, the presented concept takes into account the relevant dilemma, that every actor (e. g. the machine users) has to be able to control his commu- nicated data at any time and have sufficient possibilities for intervention that, on the one hand, satisfy the need for protection of his knowledge and, on the other hand, do not excessively diminish the benefits of the system or the business. Taking up this perspective, this paper introduces dedicated data sovereignty and shows a possible implementation concept.
Track and Treat
(2018)
E-Mail tracking mechanisms gather information on individual recipients’ reading behavior. Previous studies show that e-mail newsletters commonly include tracking elements. However, prior work does not examine the degree to which e-mail senders actually employ gathered user information. The paper closes this research gap by means of an experimental study to clarify the use of tracking-based infor- mation. To that end, twelve mail accounts are created, each of which subscribes to a pre-defined set of newsletters from companies based in Germany, the UK, and the USA. Systematically varying e-mail reading patterns across accounts, each account simulates a different type of user with individual read- ing behavior. Assuming senders to track e-mail reading habits, we expect changes in mailer behavior. The analysis confirms the prominence of tracking in that over 92% of the newsletter e-mails contain tracking images. For 13 out of 44 senders an adjustment of communication policy in response to user reading behavior is observed. Observed effects include sending newsletters at different times, adapting advertised products to match the users’ IT environment, increased or decreased mailing frequency, and mobile-specific adjustments. Regarding legal issues, not all companies that adapt the mail-sending behavior state the usage of such mechanisms in their privacy policy.
E-Mail Tracking
(2016)
E-mail advertisement, as one instrument in the marketing mix, allows companies to collect fine-grained behavioural data about individual users’ e-mail reading habits realised through sophisticated tracking mechanisms. Such tracking can be harmful for user privacy and security. This problem is especially severe since e-mail tracking techniques gather data without user consent. Striving to increase privacy and security in e-mail communication, the paper makes three contributions. First, a large database of newsletter e-mails is developed. This data facilitates investigating the prevalence of e- mail tracking among 300 global enterprises from Germany, the United Kingdom and the United States. Second, countermeasures are developed for automatically identifying and blocking e-mail tracking mechanisms without impeding the user experience. The approach consists of identifying important tracking descriptors and creating a neural network-based detection model. Last, the effectiveness of the proposed approach is established by means of empirical experimentation. The results suggest a classification accuracy of 99.99%.
E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the other hand, privacy and security requirements of customers could be violated by tracking. This paper examines how e-mail tracking works, how it can be detected automatically, and to what extent it is used in German e-commerce. We develop a detection model and software tool in order to collect and analyze more than 600 newsletter e-mails from companies of several different industries. The results show that the usage of e-mail tracking in Germany is prevalent but also varies depending on the industry.
E-mail tracking provides companies with fine-grained behavioral data about e-mail recipients, which can be a threat for individual privacy and enterprise security. This problem is especially severe since e-mail tracking techniques often gather data without the informed consent of the recipients. So far e-mail recipients lack a reliable protection mechanism.
This article presents a novel protection framework against e-mail tracking that closes an impor- tant gap in the field of enterprise security and privacy-enhancing technologies. We conceptualize, implement and evaluate an anti-tracking mail server that is capable of identifying tracking images in e-mails via machine learning with very high accuracy, and can selectively replace them with arbitrary images containing warning messages for the recipient. Our mail protection framework implements a selective prevention strategy as enterprise-grade software using the design science research paradigm. It is flexibly extensible, highly scalable, and ready to be applied under actual production conditions. Experimental evaluations show that these goals are achieved through solid software design, adoption of recent technologies and the creation of novel flexible software components.
The design of qualitative, excellent teaching requires collaboration between teachers and learners. For this purpose, face-to-face teaching benefits from a long-standing tradition, while digital teaching is comparatively still at the beginning of its dissemination. A major developmental step toward the digitization of teaching was achieved in the context of university teaching during the Covid 19 pandemic in spring 2020, when face-to-face teaching was interrupted for months. During this time, important insights into the opportunities and limitations of digital teaching were gained. This paper presents selected results of a study conducted at four German universities and with 875 responses in spring 2020. The study uncovers opportunities and limitations of digital teaching from the students’ perspective and against the background of their experience in the completely digital semester. The results are used as a basis for deriving design guidelines for digital teaching and learning offerings. Based on a model for analyzing the design of teaching and learning formats, these indications are structured according to the elements learners, teachers, teaching content, environment and teaching style.
Government as a Platform?
(2022)
Digital platforms, by their design, allow the coordination of multiple entities to achieve a common goal. In the public sector, different understandings of the platform concept prevail. To guide the development and further re-search a coherent understanding is required. To address this gap, we identify the constitutive elements of platforms in the public sector. Moreover, their potential to coordinate partially autonomous entities as typical for federal organized states is highlighted. This study contributes through a uniform understanding of public service platforms by providing a framework with constitutive elements, that may guide future analysis. Apart from chance regarding coordination, platforms are well suited to support contextual eGovernment targets. Among them is service personalization. Highly individualized service offerings support targets such as No Stop government. To this end, the paper extends the framework for service personalization in the public sector and exemplifies related aspects using a reference case.
Robotic Process Automation (RPA) steht für die softwareunterstützte Bedienung von Softwarelösungen über deren Benutzeroberfläche. Das primäre Ziel, das mit RPA erreicht werden soll, ist die automatisierte Ausführung von Routineaufgaben, die bisher einen menschlichen Eingriff erforderten. Das Potenzial von RPA, Prozesse langfristig zu verbessern, ist allerdings stark begrenzt. Die Automatisierung von Prozessen und die Überbrückung von Medienbrüchen auf der Front-End-Ebene führt zu einer Vielzahl von Abhängigkeiten und Bedingungen, die in diesem Beitrag zusammengefasst werden. Der Weg zu einer nachhaltigen Unternehmensarchitektur (bestehend aus Prozessen und Systemen) erfordert offene, adaptive Systeme mit moderner Architektur, die sich durch ein hohes Maß an Interoperabilität auf verschiedenen Ebenen auszeichnen.
Integriert statt isoliert
(2022)
Dass Daten und Analysen Innovationstreiber sind und nicht mehr nur einen Hygienefaktor darstellen, haben viele Unternehmen erkannt. Um Potenziale zu heben, müssen Daten zielführend integriert werden. Komplexe Systemlandschaften und isolierte Datenbestände erschweren dies. Technologien für die erfolgreiche Umsetzung von datengetriebenem Management müssen richtig eingesetzt werden.