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Individuals have an intrinsic need to express themselves to other humans within a given community by sharing their experiences, thoughts, actions, and opinions. As a means, they mostly prefer to use modern online social media platforms such as Twitter, Facebook, personal blogs, and Reddit. Users of these social networks interact by drafting their own statuses updates, publishing photos, and giving likes leaving a considerable amount of data behind them to be analyzed. Researchers recently started exploring the shared social media data to understand online users better and predict their Big five personality traits: agreeableness, conscientiousness, extraversion, neuroticism, and openness to experience. This thesis intends to investigate the possible relationship between users’ Big five personality traits and the published information on their social media profiles. Facebook public data such as linguistic status updates, meta-data of likes objects, profile pictures, emotions, or reactions records were adopted to address the proposed research questions. Several machine learning predictions models were constructed with various experiments to utilize the engineered features correlated with the Big 5 Personality traits. The final predictive performances improved the prediction accuracy compared to state-of-the-art approaches, and the models were evaluated based on established benchmarks in the domain. The research experiments were implemented while ethical and privacy points were concerned. Furthermore, the research aims to raise awareness about privacy between social media users and show what third parties can reveal about users’ private traits from what they share and act on different social networking platforms.
In the second part of the thesis, the variation in personality development is studied within a cross-platform environment such as Facebook and Twitter platforms. The constructed personality profiles in these social platforms are compared to evaluate the effect of the used platforms on one user’s personality development. Likewise, personality continuity and stability analysis are performed using two social media platforms samples. The implemented experiments are based on ten-year longitudinal samples aiming to understand users’ long-term personality development and further unlock the potential of cooperation between psychologists and data scientists.
Social networking site use and well-being - a nuanced understanding of a complex relationship
(2022)
Social Networking Sites (SNSs) are ubiquitous and attract an enormous chair of the digital population. Their functionalities allow users to connect and interact with others and weave complex social networks in which social information is continuously disseminated between users. Besides the social value SNSs are generating, they likewise attract companies and allow for new forms of marketing, thereby creating considerable economic value alike. However, as SNSs grew in popularity, so did concerns about the impact of their use on social interactions in general and the well-being of individual users in particular. While existing scientific evidence points to both risk as well as benefits of SNS use, research still lacks a profound understanding of which aspects of SNSs enable an impact on well-being and which psychological processes on the part of the users underly and explain this relationship. Therefore, this thesis is dedicated to an in-depth exploration of the relationship between SNS use and well-being and aims to answer how SNS use can impact well-being. Primarily, it focuses on the unique technological features that characterize SNSs and enable potential well- being alterations and on specific psychological processes on the part of the users, underlying and explaining the relationship. For this purpose, the thesis first introduces the concept of well- being. It continues by presenting SNSs’ unique technological features, divided into specifics of the content disseminated on SNSs and the network structure of SNSs. Further, the thesis introduces three classes of psychological processes assumed most relevant for the relationship between SNSs and well-being: other-focused, self-focused, and contrastive processes.. It is assumed that the course and quality of these common processes change in the SNS context and that a complex interplay between the unique features of SNSs and these processes determines how SNSs may ultimately affect users' well-being - both in positive and negative ways. The dissertation comprises seven research articles, each of which focusses on a particular set of SNS characteristics, their interplay with one or more of the proposed psychological processes, and ultimately the resulting effects on user well-being or its key resilience and risk factors. The seven articles investigate this relationship using different methodological approaches. Three articles are based on either systematic or narrative literature reviews, one applies an empirical cross-sectional research design, and three articles present an experimental investigation. Thematically, two articles revolve around SNS use’s effect on self-esteem. Three articles examine the specific role of the emotion of envy and its potential to establish and perpetuate a well-being-damaging social climate on SNSs. The two last articles of this thesis revolve around the established assumption that active and passive SNS use, as different modalities of SNS use, cause differential effects on users’ well-being due to the involvement of different psychological processes. The results of this thesis illustrate different ways how SNSs can affect users’ well-being. The results suggest that especially contrastive processes play a decisive role in explaining potential well-being risks for SNS users. Their interplay with certain SNS features seems to foster upward social comparisons and feelings of envy, potentially leading to a complex set of deleterious effects on users’ well-being. At the same time, the findings illuminate ways in which SNSs can benefit users and their self-esteem – especially when SNS use promotes self- focused and social-feedback-based other-focused processes. The thesis and their findings illustrate that the relationship between SNSs and well-being is complex. Therefore, a nuanced perspective, taking into consideration both the technological uniqueness of SNSs and the psychological processes they are enabling, is crucial to understand how these technologies affect their users in good and potentially harmful ways. On the one hand, the gathered insights contribute to research, providing novel insights into the complex relationship between SNS use and well-being. On the other hand, the results enable a focused and action-oriented derivation of recommendations for stakeholders such as individual users, policymakers, and platform providers. The findings of this thesis can help them to better combat SNS-related risks and ultimately ensure a healthy and sustainable environment for users - and thus also the economic values of SNSs - in the long term.