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Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers’ sustainability

  • The “triple bottom line” concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the environmental, social and economicThe “triple bottom line” concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the environmental, social and economic dimensions of sustainability.show moreshow less

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Metadaten
Author:Ingo BalderjahnGND, Anja Buerke, Manfred Kirchgeorg, Mathias Peyer, Barbara Seegebarth, Klaus-Peter Wiedmann
DOI:https://doi.org/10.1007/s13162-013-0057-6
ISSN:1869-814X (print)
ISSN:1869-8182 (online)
Parent Title (German):AMS review : official publication of the Academy of Marketing Scienc
Publisher:Springer
Place of publication:New York
Document Type:Article
Language:English
Date of first Publication:2013/10/12
Year of Completion:2013
Publishing Institution:Universität Potsdam
Contributing Corporation:Academy of Marketing Science
Release Date:2017/06/01
Tag:Consciousness for sustainable consumption; Scale development; Sustainability
Volume:3
Issue:4
First Page:181
Last Page:192
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Peer Review:Referiert
Licence (German):License LogoKeine Nutzungslizenz vergeben - es gilt das deutsche Urheberrecht