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Laddering: Messung und Analyse von Means-End Chains

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Metadaten
Author:Ingo BalderjahnGND, Simone Will
Document Type:Article
Language:German
Year of first Publication:1998
Year of Completion:1998
Release Date:2017/03/24
Source:Marktforschung und Management. - 42 (1998), 2, S. 68 - 71
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften