Implications of managers risk perception for the development of ecological marketing strategies : theoretical framework and empirical results
| Author details: | Ingo BalderjahnORCiDGND, Claudia Mennicken |
|---|---|
| Publication type: | Article |
| Language: | English |
| Year of first publication: | 1996 |
| Publication year: | 1996 |
| Release date: | 2017/03/25 |
| Source: | Marketing for an Expanding Europe / Hrsg.: Josef Berács ; Andreas Bauer ; Judit Simon. - Budapest : EMAC, 1996. - S. 793 - 809 |
| Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften |
