Implications of managers risk perception for the development of ecological marketing strategies : theoretical framework and empirical results
Author details: | Ingo BalderjahnORCiDGND, Claudia Mennicken |
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Publication type: | Article |
Language: | English |
Year of first publication: | 1996 |
Publication year: | 1996 |
Release date: | 2017/03/25 |
Source: | Marketing for an Expanding Europe / Hrsg.: Josef Berács ; Andreas Bauer ; Judit Simon. - Budapest : EMAC, 1996. - S. 793 - 809 |
Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften |