Customer governance : IC based concepts for a successful customer integration
Author details: | Christoph Lattemann, Susanne Robra-Bissantz |
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Publication type: | Article |
Language: | English |
Year of first publication: | 2006 |
Publication year: | 2006 |
Release date: | 2017/03/24 |
Source: | Frontiers of e-Business Research / Hrsg.: Mika Hannula ; Anne-Maria Jaervelin ; Marko Seppäe. - Tampere : Univ., 2006 |
Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften |