Risk communication strategies for genetically engineered food products
- Inhalt: Introduction: -Some Introductory Examples -Consumer-relevant Utility Dimensions -Communication Flow between the Relevant Actors -Risk Communication Dimensions -Complete Model -Aims of the Study Method: -Participants -Procedure -Content Analysis Results: -Sample Category 1: Food safety -Sample Category 2: Product Quality -Sample Category 3: Freedom of Choice -Sample Category 4: Decision Power over Foodstuffs -Strategy 1: Scientific Information Approach -Strategy 2: Balanced Information Approach -Strategy 3: Product Information Approach -Strategy 4: Classical Advertising -Strategy 5: Trust me I'm no Baddie -Strategy 6: Induction of Fear
Author details: | Joachim Scholderer |
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URN: | urn:nbn:de:kobv:517-opus-9268 |
Publication series (Volume number): | Vortragsreihe / Lehrstuhl für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing (7) |
Publication type: | Monograph/Edited Volume |
Language: | English |
Publication year: | 1998 |
Publishing institution: | Universität Potsdam |
Release date: | 2006/09/26 |
Source: | Vortragsreihe / Universität Potsdam, Lehrstuhl für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing ; Nr. 7/1998 |
RVK - Regensburg classification: | QP 600 |
RVK - Regensburg classification: | QR 200 |
Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften |
DDC classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |