330 Wirtschaft
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Institute
Food preferences are crucial for diet-related decisions, which substantially impact individual health and global climate. However, the persistence of unfavorable food preferences is a significant obstacle to changing eating behavior.
Here we explored the effects of posthypnotic suggestions (PHS) on food-related decisions by measuring food choices, subjective ratings, and indifference points. In Session 1, demographic data and hypnotic susceptibility of participants were assessed. In Session 2, following hypnosis induction, PHS aiming to increase the desirability of healthy food was delivered.
Afterward, a task set was administrated twice, once when PHS was activated and once deactivated. The order of PHS activation was counterbalanced across participants. The task set included a liking-rating task for 170 pictures of different food items, followed by an online supermarket where participants were instructed to select enough food for a fictitious week of quarantining from the same item pool. After 1 week, Session 3 repeated Session 2 without hypnosis induction in order to assess the persistence of PHS.
The crucial dependent measures were food choices, subjective ratings, and the indifference points as a function of time and PHS condition.
Coming back for more
(2022)
Recent spikes in social networking site (SNS) usage times have launched investigations into reasons for excessive SNS usage. Extending research on social factors (i.e., fear of missing out), this study considers the News Feed setup. More specifically, we suggest that the order of the News Feed (chronological vs. algorithmically assembled posts) affects usage behaviors. Against the background of the variable reward schedule, this study hypothesizes that the different orders exert serendipity differently. Serendipity, termed as unexpected lucky encounters with information, resembles variable rewards. Studies have evidenced a relation between variable rewards and excessive behaviors. Similarly, we hypothesize that order-induced serendipitous encounters affect SNS usage times and explore this link in a two-wave survey with an experimental setup (users using either chronological or algorithmic News Feeds). While theoretically extending explanations for increased SNS usage times by considering the News Feed order, practically the study will offer recommendations for relevant stakeholders.