Nikolina Dragičević, André Ullrich, Eric Tsui, Norbert Gronau

• Technological advancements are giving rise to the fourth industrial revolution - Industry 4.0 -characterized by the mass employment of smart objects in highly reconfigurable and thoroughly connected industrialproduct-service systems. The purpose of this paper is to propose a theory-based knowledgedynamics model in the smart grid scenario that would provide a holistic view on the knowledge-based interactions among smart objects, humans, and other actors as an underlyingmechanism of value co-creation in Industry 4.0. A multi-loop and three-layer - physical, virtual, and interface - model of knowledge dynamics is developedby building on the concept of ba - an enabling space for interactions and theemergence of knowledge. The model depicts how big data analytics are just one component inunlocking the value of big data, whereas the tacit engagement of humans-in-the-loop - theirsense-making and decision-making - is needed for insights to be evoked fromanalytics reports and customer needs to be met.