The search result changed since you submitted your search request. Documents might be displayed in a different sort order.
  • search hit 6 of 465
Back to Result List

Pioneers’ insights into governing social innovation for sustainable anti-consumption

  • Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulativeTranscending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.show moreshow less

Download full text files

  • pwsr116.pdfeng
    (2584KB)

    SHA-1: 746a4e023702bb9373cbe23da28db6a8b4672274

Export metadata

Additional Services

Share in Twitter Search Google Scholar Statistics
Metadaten
Author:Florence ZiesemerORCiD, Alexandra HüttelORCiDGND, Ingo BalderjahnORCiDGND
URN:urn:nbn:de:kobv:517-opus4-439404
DOI:https://doi.org/10.25932/publishup-43940
ISSN:1867-5808
Parent Title (German):Postprints der Universität Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe
Series (Serial Number):Postprints der Universität Potsdam : Wirtschafts- und Sozialwissenschaftliche Reihe (116)
Document Type:Postprint
Language:English
Date of first Publication:2019/12/06
Year of Completion:2019
Publishing Institution:Universität Potsdam
Release Date:2019/12/06
Tag:collaborative consumption; consumer behavior; consumer education; expert interview; governance for sustainable development; innovation policy; social innovation; sufficiency; sustainability
Issue:116
Pagenumber:16
Source:Sustainability 11 (2019) 23, Art. 6663 DOI: 10.3390/su11236663
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät
6 Technik, Medizin, angewandte Wissenschaften / 69 Hausbau, Bauhandwerk / 690 Hausbau, Bauhandwerk
Peer Review:Referiert
Publication Way:Open Access
Grantor:Multidisciplinary Digital Publishing Institute (MDPI)
Licence (German):License LogoCreative Commons - Namensnennung, 4.0 International