Understanding the role of newsfeed clutter in stereotype activation
- Despite the phenomenal growth of Big Data Analytics in the last few years, little research is done to explicate the relationship between Big Data Analytics Capability (BDAC) and indirect strategic value derived from such digital capabilities. We attempt to address this gap by proposing a conceptual model of the BDAC - Innovation relationship using dynamic capability theory. The work expands on BDAC business value research and extends the nominal research done on BDAC – innovation. We focus on BDAC's relationship with different innovation objects, namely product, business process, and business model innovation, impacting all value chain activities. The insights gained will stimulate academic and practitioner interest in explicating strategic value generated from BDAC and serve as a framework for future research on the subject
| Author details: | Olga AbramovaORCiDGND, Jana GundlachGND, Juliane Bilda |
|---|---|
| URL: | https://aisel.aisnet.org/pacis2021/79 |
| ISBN: | 978-1-7336325-7-7 |
| Title of parent work (English): | PACIS 2021 proceedings |
| Subtitle (English): | the case of Facebook |
| Publisher: | AIS Electronic Library (AISeL) |
| Place of publishing: | [Erscheinungsort nicht ermittelbar] |
| Publication type: | Conference Proceeding |
| Language: | English |
| Year of first publication: | 2021 |
| Publication year: | 2021 |
| Release date: | 2024/03/07 |
| Issue: | 473 |
| Organizational units: | Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften / Fachgruppe Betriebswirtschaftslehre |
| DDC classification: | 0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik |
| 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft | |
| Peer review: | Nicht referiert |
