Risk communication strategies for genetically engineered food products

  • Inhalt: Introduction: -Some Introductory Examples -Consumer-relevant Utility Dimensions -Communication Flow between the Relevant Actors -Risk Communication Dimensions -Complete Model -Aims of the Study Method: -Participants -Procedure -Content Analysis Results: -Sample Category 1: Food safety -Sample Category 2: Product Quality -Sample Category 3: Freedom of Choice -Sample Category 4: Decision Power over Foodstuffs -Strategy 1: Scientific Information Approach -Strategy 2: Balanced Information Approach -Strategy 3: Product Information Approach -Strategy 4: Classical Advertising -Strategy 5: Trust me I'm no Baddie -Strategy 6: Induction of Fear

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Author:Joachim Scholderer
Series (Serial Number):Vortragsreihe / Lehrstuhl für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing (7)
Document Type:Monograph/Edited Volume
Year of Completion:1998
Publishing Institution:Universität Potsdam
Release Date:2006/09/26
Source:Vortragsreihe / Universität Potsdam, Lehrstuhl für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing ; Nr. 7/1998
RVK - Regensburg Classification:QP 600
RVK - Regensburg Classification:QR 200
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft