TY  - CHAP
A1  - Marx, Julian
A1  - Brünker, Felix
A1  - Mirbabaie, Milad
A1  - Stieglitz, Stefan
ED  - Bui, Tung X.
T1  - Digital activism on social media
BT  - the role of brand ambassadors and corporate reputation management
T2  - Proceedings of the 57th Annual Hawaii International Conference on System Sciences
N2  - Social media constitute an important arena for public debates and steady interchange of issues relevant to society. To boost their reputation, commercial organizations also engage in political, social, or environmental debates on social media. To engage in this type of digital activism, organizations increasingly utilize the social media profiles of executive employees and other brand ambassadors. However, the relationship between brand ambassadors’ digital activism and corporate reputation is only vaguely understood. The results of a qualitative inquiry suggest that digital activism via brand ambassadors can be risky (e.g., creating additional surface for firestorms, financial loss) and rewarding (e.g., emitting authenticity, employing ‘megaphones’ for industry change) at the same time. The paper informs both scholarship and practitioners about strategic trade-offs that need to be considered when employing brand ambassadors for digital activism.
KW  - the bright and dark side of social media in the marginalized contexts
KW  - brand ambassadors
KW  - digital activism
KW  - reputation management
KW  - social media
Y1  - 2024
UR  - https://hdl.handle.net/10125/107250
SN  - 978-0-99813-317-1
SP  - 7205
EP  - 7214
PB  - Department of IT Management Shidler College of Business University of Hawaii
CY  - Honolulu, HI
ER  - 
TY  - CHAP
A1  - Mirbabaie, Milad
A1  - Rieskamp, Jonas
A1  - Hofeditz, Lennart
A1  - Stieglitz, Stefan
ED  - Bui, Tung X.
T1  - Breaking down barriers
BT  - how conversational agents facilitate open science and data sharing
T2  - Proceedings of the 57th Annual Hawaii International Conference on System Sciences
N2  - Many researchers hesitate to provide full access to their datasets due to a lack of knowledge about research data management (RDM) tools and perceived fears, such as losing the value of one's own data. Existing tools and approaches often do not take into account these fears and missing knowledge. In this study, we examined how conversational agents (CAs) can provide a natural way of guidance through RDM processes and nudge researchers towards more data sharing. This work offers an online experiment in which researchers interacted with a CA on a self-developed RDM platform and a survey on participants’ data sharing behavior. Our findings indicate that the presence of a guiding and enlightening CA on an RDM platform has a constructive influence on both the intention to share data and the actual behavior of data sharing. Notably, individual factors do not appear to impede or hinder this effect.
KW  - open science practices in information systems research
KW  - conversational agents
KW  - data sharing
KW  - digital nudging
KW  - open science
KW  - research data management
Y1  - 2024
UR  - https://hdl.handle.net/10125/106457
SN  - 978-0-99813-317-1
SP  - 672
EP  - 681
PB  - Department of IT Management Shidler College of Business University of Hawaii
CY  - Honolulu, HI
ER  -