TY  - JOUR
A1  - Krasnova, Hanna
A1  - Veltri, Natasha F.
A1  - Spengler, Klaus
A1  - Günther, Oliver
T1  - "Deal of the Day" Platforms what drives Consumer loyalty?
JF  - Business & information systems engineering : the international journal of Wirtschaftsinformatik
N2  - "Deal of the Day" (DoD) platforms have quickly become popular by offering savings on local services, products and vacations. For merchants, these platforms represent a new marketing channel to advertise their products and services and attract new customers. DoD platform providers, however, struggle to maintaining a stable market share and profitability, because entry and switching costs are low. To sustain a competitive market position, DoD providers are looking for ways to build a loyal customer base. However, research examining the determinants of user loyalty in this novel context is scarce. To fill this gap, this study employs Grounded Theory methodology to develop a conceptual model of customer loyalty to a DoD provider. In the next step, qualitative insights are enriched and validated using quantitative data from a survey of 202 DoD users. The authors find that customer loyalty is in large part driven by monetary incentives, but can be eroded if impressions from merchant encounters are below expectations. In addition, enhancing the share of deals relevant for consumers, i.e. signal-to-noise ratio, and mitigating perceived risks of a transaction emerge as challenges. Beyond theoretical value, the results offer practical insights into how customer loyalty to a DoD provider can be promoted.
KW  - Deal of the Day
KW  - Loyalty
KW  - Grounded theory
KW  - Structural equation modeling
Y1  - 2013
U6  - https://doi.org/10.1007/s12599-013-0268-2
SN  - 1867-0202
VL  - 5
IS  - 3
SP  - 165
EP  - 177
PB  - Springer
CY  - Heidelberg
ER  - 
TY  - JOUR
A1  - Heinrich, Ingo
A1  - Balanzategui, Daniel
A1  - Bens, Oliver
A1  - Blasch, Gerald
A1  - Blume, Theresa
A1  - Boettcher, Falk
A1  - Borg, Erik
A1  - Brademann, Brian
A1  - Brauer, Achim
A1  - Conrad, Christopher
A1  - Dietze, Elisabeth
A1  - Dräger, Nadine
A1  - Fiener, Peter
A1  - Gerke, Horst H.
A1  - Güntner, Andreas
A1  - Heine, Iris
A1  - Helle, Gerhard
A1  - Herbrich, Marcus
A1  - Harfenmeister, Katharina
A1  - Heussner, Karl-Uwe
A1  - Hohmann, Christian
A1  - Itzerott, Sibylle
A1  - Jurasinski, Gerald
A1  - Kaiser, Knut
A1  - Kappler, Christoph
A1  - Koebsch, Franziska
A1  - Liebner, Susanne
A1  - Lischeid, Gunnar
A1  - Merz, Bruno
A1  - Missling, Klaus Dieter
A1  - Morgner, Markus
A1  - Pinkerneil, Sylvia
A1  - Plessen, Birgit
A1  - Raab, Thomas
A1  - Ruhtz, Thomas
A1  - Sachs, Torsten
A1  - Sommer, Michael
A1  - Spengler, Daniel
A1  - Stender, Vivien
A1  - Stüve, Peter
A1  - Wilken, Florian
T1  - Interdisciplinary Geo-ecological Research across Time Scales in the Northeast German Lowland Observatory (TERENO-NE)
JF  - Vadose zone journal
N2  - The Northeast German Lowland Observatory (TERENO-NE) was established to investigate the regional impact of climate and land use change. TERENO-NE focuses on the Northeast German lowlands, for which a high vulnerability has been determined due to increasing temperatures and decreasing amounts of precipitation projected for the coming decades. To facilitate in-depth evaluations of the effects of climate and land use changes and to separate the effects of natural and anthropogenic drivers in the region, six sites were chosen for comprehensive monitoring. In addition, at selected sites, geoarchives were used to substantially extend the instrumental records back in time. It is this combination of diverse disciplines working across different time scales that makes the observatory TERENO-NE a unique observation platform. We provide information about the general characteristics of the observatory and its six monitoring sites and present examples of interdisciplinary research activities at some of these sites. We also illustrate how monitoring improves process understanding, how remote sensing techniques are fine-tuned by the most comprehensive ground-truthing site DEMMIN, how soil erosion dynamics have evolved, how greenhouse gas monitoring of rewetted peatlands can reveal unexpected mechanisms, and how proxy data provides a long-term perspective of current ongoing changes.
Y1  - 2018
U6  - https://doi.org/10.2136/vzj2018.06.0116
SN  - 1539-1663
VL  - 17
IS  - 1
PB  - Soil Science Society of America
CY  - Madison
ER  -