TY  - GEN
A1  - Kayser, Daniela Niesta
A1  - Agthe, Maria
A1  - Maner, Jon K.
T1  - Strategic sexual signals
BT  - women's display versus avoidance of the color red depends on the attractiveness of an anticipated interaction partner
T2  - Postprints der Universität Potsdam : Mathematisch-Naturwisseschaftliche Reihe
N2  - The color red has special meaning in mating-relevant contexts. Wearing red can enhance perceptions of women's attractiveness and desirability as a potential romantic partner. Building on recent findings, the present study examined whether women's (N = 74) choice to display the color red is influenced by the attractiveness of an expected opposite-sex interaction partner. Results indicated that female participants who expected to interact with an attractive man displayed red (on clothing, accessories, and/or makeup) more often than a baseline consisting of women in a natural environment with no induced expectation. In contrast, when women expected to interact with an unattractive man, they eschewed red, displaying it less often than in the baseline condition. Findings are discussed with respect to evolutionary and cultural perspectives on mate evaluation and selection.
T3  - Zweitveröffentlichungen der Universität Potsdam : Humanwissenschaftliche Reihe - 513 
KW  - enhances mens attraction
KW  - facial attractiveness
KW  - mate preferences
KW  - clothing color
KW  - health
KW  - receptivity
KW  - competition
KW  - evolution
KW  - beauty
Y1  - 2019
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-411880
SN  - 1866-8364
IS  - 513
ER  - 
TY  - JOUR
A1  - Agthe, Maria
A1  - Kayser, Daniela Niesta
A1  - Schwarz, Sascha
A1  - Maner, Jon K.
T1  - Antecedents of the red-romance effect
BT  - men's attractiveness and women's fertility
JF  - PLOS ONE / Public Library of Science
N2  - The color red has been implicated in a variety of social processes, including those involving mating. While previous research suggests that women sometimes wear red strategically to increase their attractiveness, the replicability of this literature has been questioned. The current research is a reasonably powered conceptual replication designed to strengthen this literature by testing whether women are more inclined to display the color red 1) during fertile (as compared with less fertile) days of the menstrual cycle, and 2) when expecting to interact with an attractive man (as compared with a less attractive man and with a control condition). Analyses controlled for a number of theoretically relevant covariates (relationship status, age, the current weather). Only the latter hypothesis received mixed support (mainly among women on hormonal birth control), whereas results concerning the former hypothesis did not reach significance. Women (N = 281) displayed more red when expecting to interact with an attractive man; findings did not support the prediction that women would increase their display of red on fertile days of the cycle. Findings thus suggested only mixed replicability for the link between the color red and psychological processes involving romantic attraction. They also illustrate the importance of further investigating the boundary conditions of color effects on everyday social processes.
Y1  - 2023
U6  - https://doi.org/10.1371/journal.pone.0284035
SN  - 1932-6203
VL  - 18
IS  - 4
PB  - PLOS
CY  - San Fransisco
ER  -