TY  - JOUR
A1  - Koc-Januchta, Marta
A1  - Höffler, Tim
A1  - Thoma, Gun-Brit
A1  - Prechtl, Helmut
A1  - Leutner, Detlev
T1  - Visualizers versus verbalizers
BT  - Effects of cognitive style on learning with texts and pictures - An eye-tracking study
JF  - Computers in human behavior
N2  - This study was conducted in order to examine the differences between visualizers and verbalizers in the way they gaze at pictures and texts while learning. Using a collection of questionnaires, college students were classified according to their visual or verbal cognitive style and were asked to learn about two different, in terms of subject and type of knowledge, topics by means of text-picture combinations. Eye-tracking was used to investigate their gaze behavior. The results show that visualizers spent significantly more time inspecting pictures than verbalizers, while verbalizers spent more time inspecting texts. Results also suggest that both visualizers' and verbalizers' way of learning is active but mostly within areas providing the source of information in line with their cognitive style (pictures or text). Verbalizers tended to enter non-informative, irrelevant areas of pictures sooner than visualizers. The comparison of learning outcomes showed that the group of visualizers achieved better results than the group of verbalizers on a comprehension test.
KW  - Cognitive style
KW  - Verbalizer
KW  - Visualizer
KW  - Eye-tracking
KW  - Multimedia learning
Y1  - 2016
U6  - https://doi.org/10.1016/j.chb.2016.11.028
SN  - 0747-5632
SN  - 1873-7692
VL  - 68
SP  - 170
EP  - 179
PB  - Elsevier
CY  - Oxford
ER  -