TY - JOUR A1 - Schlosser, Rainer T1 - Heuristic mean-variance optimization in Markov decision processes using state-dependent risk aversion JF - IMA journal of management mathematics / Institute of Mathematics and Its Applications N2 - In dynamic decision problems, it is challenging to find the right balance between maximizing expected rewards and minimizing risks. In this paper, we consider NP-hard mean-variance (MV) optimization problems in Markov decision processes with a finite time horizon. We present a heuristic approach to solve MV problems, which is based on state-dependent risk aversion and efficient dynamic programming techniques. Our approach can also be applied to mean-semivariance (MSV) problems, which particularly focus on the downside risk. We demonstrate the applicability and the effectiveness of our heuristic for dynamic pricing applications. Using reproducible examples, we show that our approach outperforms existing state-of-the-art benchmark models for MV and MSV problems while also providing competitive runtimes. Further, compared to models based on constant risk levels, we find that state-dependent risk aversion allows to more effectively intervene in case sales processes deviate from their planned paths. Our concepts are domain independent, easy to implement and of low computational complexity. KW - risk aversion KW - mean-variance optimization KW - Markov decision process; KW - dynamic programming KW - dynamic pricing KW - heuristics Y1 - 2021 U6 - https://doi.org/10.1093/imaman/dpab009 SN - 1471-678X SN - 1471-6798 VL - 33 IS - 2 SP - 181 EP - 199 PB - Oxford Univ. Press CY - Oxford ER -