Dokument-ID Dokumenttyp Verfasser/Autoren Herausgeber Haupttitel Abstract Auflage Verlagsort Verlag Erscheinungsjahr Seitenzahl Schriftenreihe Titel Schriftenreihe Bandzahl ISBN Quelle der Hochschulschrift Konferenzname Quelle:Titel Quelle:Jahrgang Quelle:Heftnummer Quelle:Erste Seite Quelle:Letzte Seite URN DOI Abteilungen OPUS4-42469 Dissertation an Haack, Jan Market and affect in evangelical mission This text is a contribution to the research on the worldwide success of evangelical Christianity and offers a new perspective on the relationship between late modern capitalism and evangelicalism. For this purpose, the utilization of affect and emotion in evangelicalism towards the mobilization of its members will be examined in order to find out what similarities to their employment in late modern capitalism can be found. Different examples from within the evangelical spectrum will be analyzed as affective economies in order to elaborate how affective mobilization is crucial for evangelicalism's worldwide success. Pivotal point of this text is the exploration of how evangelicalism is able to activate the voluntary commitment of its members, financiers, and missionaries. Gathered here are examples where both spheres—evangelicalism and late modern capitalism—overlap and reciprocate, followed by a theoretical exploration of how the findings presented support a view of evangelicalism as an inner-worldly narcissism that contributes to an assumed re-enchantment of the world. 2018 viii, 240 urn:nbn:de:kobv:517-opus4-424694 10.25932/publishup-42469 Institut für Anglistik und Amerikanistik