@article{BiermannNowakBraunetal.2024,
  author    = {Biermann, Kaija and Nowak, Bianca and Braun, Lea-Marie and Taddicken, Monika and Kr{\"a}mer, Nicole C. and Stieglitz, Stefan},
  title     = {Does scientific evidence sell?},
  series = {Science communication},
  volume    = {0},
  journal   = {Science communication},
  publisher = {Sage},
  address   = {Thousand Oaks, Calif.},
  issn      = {1075-5470},
  doi       = {10.1177/10755470241249468},
  pages     = {34},
  year      = {2024},
  abstract  = {Examining the dissemination of evidence on social media, we analyzed the discourse around eight visible scientists in the context of COVID-19. Using manual (N = 1,406) and automated coding (N = 42,640) on an account-based tracked Twitter/X dataset capturing scientists' activities and eliciting reactions over six 2-week periods, we found that visible scientists' tweets included more scientific evidence. However, public reactions contained more anecdotal evidence. Findings indicate that evidence can be a message characteristic leading to greater tweet dissemination. Implications for scientists, including explicitly incorporating scientific evidence in their communication and examining evidence in science communication research, are discussed.},
  language  = {en}
}